article thumbnail

ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. By 2001, the business reinvention cycle shrunk to 15 years. Today, technology allows us to measure outcomes in ways that were impossible before, she said.

article thumbnail

Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Welcome to 2021!

Pitching 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. This goes beyond crisis communications.

Branding 128
article thumbnail

Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. New technology is always exciting—but what makes it a good story is finding out how it makes people and companies more productive.

Meeting 94
article thumbnail

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst. . * * * Some aspects of the business of PR may fade away and never return but that also presents an opportunity for existing aspects to evolve and new ideas to take root.

Study 139
article thumbnail

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison.

article thumbnail

Behind the Headlines With Howard Stutz

Cision

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. How did you get your start in corporate communications?