Remove 2003 Remove Agency Remove Consumer
article thumbnail

How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189
article thumbnail

Building Long-Term Influencer Partnerships: A Strategic Shift in Brand Marketing

5W PR

This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. Since 2003, this collaboration has generated over $1 billion in value for Nike. More importantly, it has created a genuine association between the athlete and the brand that resonates with consumers.

Brand 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pride Month in a Year of Loathing: Allies Needed

PRSay

It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it does not act like the gay-friendly consumer brand that waves a Pride flag in June while running away from their record of advocacy in every other month of the year.

article thumbnail

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Back in 2003, I started HEADLINES and maintained it for 2 years. I’d rather have blog subscribers.”. It’s certainly true that newsletters are difficult to keep going.

Blogging 183
article thumbnail

The Now and No of Engaging LGBTQ Audiences

PRSay

We’re a growing electorate, consumer base and employee bloc. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms.

Policies 166
article thumbnail

A Guide to Pride Without Pandering

PRSay

LGBTQ people are voters, employees, family members and consumers. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms.

Employee 202
article thumbnail

Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. Complexity demands clarity.

Trends 127