Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

PR in High Definition

JULY 28, 2022

The Free Hugs Campaign began in 2004, founded by an Australian man under the pseudonym Juan Mann, where volunteers offer hugs to complete strangers in public as a random act of kindness. But, of course, not all brands fit into this style of campaign ‘shareability’. To spread the love. So, what are you waiting for? Get hugging!

Branding 62

Branding Brand B2C Viral 62

MaccaPR

MARCH 24, 2016

Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” By elevating the message and saying the Always brand stands for something bigger than just the product — yes, it’s risky, but it was a breakthrough attention-getter for the brand.”. You go back into the history of your brand.

Branding 48

Branding Brand Local YouTube 48

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

Karen Freberg

JULY 3, 2021

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete.

Analysis 80

Analysis Case Study Branding Brand 80

Shift Communications

FEBRUARY 10, 2022

Why brands should approach the impending rise of the Metaverse with caution. Facebook, mind you, didn’t launch until 2004. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. That’s what the hype said, at least.

Marketing 78

Marketing Social Media Meeting Groups 78

Waxing UnLyrical

MAY 20, 2012

I don’t know about you, but I could care less if the stock I bought at IPO had fallen to second place as a brand but doubled every fifteen months! May 12, 2004: 2 for 1. You can read his insights on the BrightBox Brand Marketing blog. was about 1.20 at IPO in 1996, topped out at 108.17 in December of ’99 and is 15.42

Facebook 106

Facebook Social Media Media Google 106

PRSay

AUGUST 29, 2024

A remote-work experiment Carabiner was founded in June 2004, largely as a remote-work experiment to see if high-performing teams could be virtually assembled to meet client needs without the real-estate overhead, long commutes and nine-to-five hours of traditional agencies. But can agencies thrive solely through remote work?

Strategy 78

Strategy Real Estate Agency B2B 78

PR in High Definition

MARCH 12, 2019

Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. In 2004, the web was barely relevant to my life. One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it.

Web 54

Web Energy Software Instagram 54

Bianchi Biz Blog

SEPTEMBER 5, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. A good place to connect and meet contacts.

Marketing 100

Marketing Radio Automotive Television 100

Konnect Agency

APRIL 16, 2020

As recently as this week, I was speaking with someone who was telling me all the wonderful things their company was able to achieve through events and sampling in 2004 and the easy media recognition they were able to garner with little to no expenditure. What immediately went through my mind is, yeah 2004. That’s 16 years ago.

Instagram 40

Instagram Facebook Advertising Advertising 40

Solo PR Pro

OCTOBER 5, 2021

When a former FDA commissioner became dean of medicine at the UCSF School of Medicine in 2004, Doug became his chief of staff and communications director, an incredible opportunity that allowed him to see how major research programs are put together and funded. In 1997, when USA Today moved him from D.C.

Meeting 96

Meeting Handbook Newspapers Government 96

Communications Conversations

MARCH 22, 2018

Candee reached out to me in about 2004 with a simple ask: volunteer with the PRSA programming committee. Kellie Weiland, senior director, employer brand and social recruiting. Candee Wolf, Founder, Wolf Olson Communications. Candee Wolf is probably one of two people, professionally, who have changed my life the most.

Meeting 51

Meeting Construction Local Internal 51

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3 We studied Netflix passively.

Communications 62

Communications Retail Sports Leadership 62

5W PR

NOVEMBER 14, 2023

Mean Girls cast reunites for a Walmart Black Friday ad – Lindsay Lohan, Amanda Seyfried, Lacey Chabert, and more from the beloved 2004 chick flick reunited in a Mean Girls themed Black Friday ad for Walmart.

Trends 78

Trends Fashion Film Viral 78

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. An effective campaign that makes sense for the brand and its messaging. It could be all of these things at once – and that’s what has people talking.

Marketing 62

Marketing Film Creativity B2C 62

Cision

JUNE 29, 2015

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Want more crisis communication tips? Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Mindful Marketing

AUGUST 15, 2021

Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message?

Pinterest 100

Pinterest Advertising Advertising Exercises 100

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Monitoring: Tune into buzz about your brand and the competition. Define: what Facebook means to your brand.

LinkedIn 52

LinkedIn Facebook Storytelling Measurement 52

Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Back when I think I first memorized it in 2004 when I was testing for the APR, everybody remembers the HEFAIL, right? It’s great that the brand has the purpose for every single employee, and they understand it.

Ethics 96

Ethics How To Employee Company 96

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. A good place to connect and meet contacts.

Radio 64

Radio Pinterest Television Government 64

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Risk management. 3 Chryssochoou, X.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JUNE 7, 2022

million over five venture rounds since 2004. “The company’s team is predominantly located in offices in New York and India, all of whom will continue under the Onclusive merger.”. The terms of the deal were not disclosed. Crunchbase reports Critical Mention has raised $9.3 Critical Mention vs. TVEyes.

Software 87

Software Pitching International Internal 87

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I did go back to work at Fleishman Hillard for a summer while in grad school (2004). What do you do now (specific job and responsibilities)?

Apparel 106

Apparel Public Affairs Corporate Training 106

Bad Pitch Blog

FEBRUARY 20, 2006

You’re faced with a unique set of challenges when you’re promoting cult brands like Star Wars. Check out his good pitch and stay tuned to see why it doesn’t suck. -- From: GOOD PITCH Sent: Wednesday, May 5, 2004 5:28 PM To: Jonathan Wilde Subject: Story Idea: What if Darth Vader was a Maxim Intern Dear Mr.

Pitching 40

Pitching Ethics Creativity Web 40

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

Maxim Behar

AUGUST 5, 2024

Let's talk a bit about communications and how information is shared from one place to another – from the idea of the Bulgarian brand to the women's boxing competition at the Olympics. As you said, the idea of the Bulgarian brand has been around for 20-25 years and, unfortunately, remains just that – an idea. Welcome, Maxim.

Government 52

Government Conference Meeting Television 52

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. However, the biggest brand by far is Juul , which has about 72% of the market. Juul Labs, soared past $1 billion in sales after just its third year in business.

Chemicals 50

Chemicals Viral Consumer Retail 50

PR Conversations

JULY 8, 2016

8) recommendation to gather “referential adequacy materials” to supplement interviews, I used an “eclectic process” (Kincheloe 2004 p.2) Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Issue 2: Being a bricoleuse/bricoleur. Reflecting Greene’s (2014 p.8) Bridgen, L.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

8) recommendation to gather “referential adequacy materials” to supplement interviews, I used an “eclectic process” (Kincheloe 2004 p.2) Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Issue 2: Being a bricoleuse/bricoleur. Reflecting Greene’s (2014 p.8) Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

8) recommendation to gather “referential adequacy materials” to supplement interviews, I used an “eclectic process” (Kincheloe 2004 p.2) Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Issue 2: Being a bricoleuse/bricoleur. Reflecting Greene’s (2014 p.8) Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

5W PR

OCTOBER 22, 2018

Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.

Engineering 22

Engineering Education Retail YouTube 22

Maxim Behar

OCTOBER 14, 2024

My favorite is better branding of Bulgaria abroad to attract more investors because some are already leaving. In more recent history, the European Union in 2007 was also a national goal, NATO in 2004 as well, although fewer people understood it back then. How will they improve Bulgaria's economy? A lot can be done.

Government 64

Government Crisis Comparison Analysis 64

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

The Hoffman Agency

FEBRUARY 28, 2020

When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Too many bricks?

Retail 36

Retail Print Financial Examples 36

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. Since 2004, I have been the agency’s Chief Operating Officer and Managing Partner. Can you share more with us about your role at Taylor and what areas you oversee for those you work with?

Sports 60

Sports Social Media Guidelines Agency 60