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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand.

Corporate 189
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Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. I think corporations have genuinely embraced diversity and inclusion, some better than others.

Community 107
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. Because people buy stories, not sales pitches. Even two decades later, the main takeaway is the story and the brand, not Dove's products being great.

Examples 104
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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Press release! In 2006, Foremski published one of his most unforgettable blogs titled Die!

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. Mitsubishi’s history of scandals suggested an unethical corporate culture. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 264
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Remembering Dr Roger Hayes

Stephen Waddington

Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. Roger worked as a Senior Advisor at the firm since 2004. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade.