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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand.

Corporate 189
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Celebrating the PR Profession’s LGBTQ Community

PRSay

“Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR I think corporations have genuinely embraced diversity and inclusion, some better than others.

Community 109
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Remembering Dr Roger Hayes

Stephen Waddington

Professor Anne Gregory is the Professor of Corporate Communications, Huddersfield University. Roger worked as a Senior Advisor at the firm since 2004. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. Mitsubishi’s history of scandals suggested an unethical corporate culture. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 265
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Faces & Markets of PRGN: Finland – Growth Path Ahead  

Bianchi Biz Blog

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Marketing 101
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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

When we moved to south Minneapolis in 2004, our new home was less than five miles from the mall. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. We ask everyone from interns to VPs to contribute.

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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Improve internal communications. Corporate Communication as a Discipline. Public relations: State of the field.