The Evolution Of Corporate Social Responsibility In PR: A Snapshot
ImPRessions - Crenshaw Communications
MARCH 7, 2018
Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand.
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