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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up?

Examples 104
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. We’re not just looking at Black people and saying, ‘You have to stick up for yourselves.’

Community 189
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Breaking Barriers: Women in Communications, Public Relations, and Journalism 

Buchanan PR

Ifill also co-anchored the PBS NewsHour with Judy Woodruff and made history as the first Black woman to moderate a vice-presidential debate in 2004 and 2008. Judy Smith A trailblazer in crisis communications, Judy Smith is the inspiration behind the hit TV show Scandal.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. Her revelations were nothing new.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Even during a crisis response work needs to be planned and scheduled. The only certainty is that everyone will has a point of view. Why is PRWeek bi-monthly? The Wadds Inc.

Industry 153
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

When a former FDA commissioner became dean of medicine at the UCSF School of Medicine in 2004, Doug became his chief of staff and communications director, an incredible opportunity that allowed him to see how major research programs are put together and funded.

Meeting 96
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10 Tips to Become More Likeable

Cision

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Click here now! Ask for advice.

Study 120