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Behind the Headlines With Jody Fisher

Cision

anything about New York City history — so it’s a toss-up between “Island at the Center of the World” by Russell Shorto (2005) and “The Power Broker” by Robert Caro (1975). If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. They just weren’t there.

Crisis 120
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New Year’s Honours 2015

Stuart Bruce

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

Ethics 95
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Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. By 2015, the Conservatives won all six local seats. Whilst the politicians have much to gain by getting out and about to real communities, businesses and people, how do brands benefit?

Brand 97
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The Complete Guide to PR Stunts

5W PR

Community Involvement. In 2005, Snapple tried to make the world’s largest Popsicle. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. The intention can be to raise financial contributions or just increase awareness of a specific issue.

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Digital Diplomacy

Waxing UnLyrical

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. Broadband access, and how people use digital in their real lives, is reflected in how marketers use digital in their communications. So I moved here from San Francisco. As an Anglophile, it was always a goal to work in the UK.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later.

Sports 60