Doctor Spin

NOVEMBER 13, 2024

According to Hackman and Wageman (2005), effective leadership often involves knowing when to shift roles—adapting between active intervention and more passive oversight. Please support my blog by sharing articles with other communications and marketing professionals. This balance between stepping back and stepping up is not arbitrary.

Leadership 52

Leadership Communications Infographics Energy 52

PRSay

APRIL 25, 2017

The process took about six months and I successfully passed the Examination in 2005. So much so, I became the APR chair of my local Chapter, served on the PRSA Accreditation Marketing Committee and chaired the campaign to celebrate the 50th anniversary of the APR in 2014. Now I’m an evangelist for the APR.

Local 145

Local Study Publicity Tools 145

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message.

Healthcare 266

Healthcare Analytics Agency Trends 266

Axia PR

JUNE 8, 2018

If your web design company has never heard of inbound marketing, it might be time to find a new one. Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base.

Web 59

Web Company Marketing Technology 59

The Resolution Blog

SEPTEMBER 25, 2018

To mark this occasion, I thought I would review the best PR and marketing podcasts around. For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about. Marketing over coffee Recorded every Thursday, in a coffee shop, it would be a crime not to grab a coffee while you listen to it.

Google 120

Google SEO Local Data 120

Shift Communications

JANUARY 27, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Healthcare Technology Financial 60

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. ” Founder Schnatter has a history of controversy; he resigned under pressure in 2005, only to return three years later to install cronies in top company and board positions. The red flags were there.

Leadership 136

Leadership Media Training Employee Travel 136

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Stuart Bruce

DECEMBER 29, 2014

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

Ethics 95

Ethics Local Blogging Social Media 95

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. KFC is a fun and carefree brand with a great attitude towards marketing stunts. In 2005, Snapple tried to make the world’s largest Popsicle.

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

NOVEMBER 1, 2021

Most recently the Competition and Markets Authority has launched a Green Claims Code and threatened to act on businesses that overreach. BP’s campaign in 2005 by Ogilvy to promote individual carbon footprints is an example of greenwashing on a massive scale. Our past record isn’t good.

Government 131

Government System Crisis Corporate 131

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. These activities are generally held in low regard by society.

Publicity 167

Publicity Ethics Training Education 167

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. Let your talent lead the way.

Television 112

Television Writing Video Storytelling 112

5W PR

APRIL 26, 2021

After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”. Both B2C and B2B marketing pieces should also inform target audiences of all of these. Remaining True to the Mission.

Corporate 88

Corporate Employee B2C Internal 88

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. Its purpose, set out in a Royal Charter in 2005, is to promote professional public relations to practitioners and public understanding.

Publicity 98

Publicity Corporate Interviews Ethics 98

Mindful Marketing

MARCH 7, 2016

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients.

Communications 50

Communications Marketing Travel Pitching 50

wiredPRworks

MAY 5, 2020

Could this be the worst marketing mistake I ever made? The AMA is American Medical Association, American Marketing Association, and who knows what else. Because I joined LinkedIn in May 2005, it’s possible that 15 years had passed since we’d exchanged messages. I’m resigning from marketing,” I told my husband. Need ideas?

Marketing 52

Marketing Reddit LinkedIn Blogging 52

Prohibition

OCTOBER 30, 2024

There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Reddit is by no means a new platform, having been created in 2005, yet it seems to only be gaining in relevancy just now. Here’s an overview of some of the key changes you may have missed. million in Q3, an increase of 47% year-on-year.

Reddit 62

Reddit Social Media Film Media 62

wiredPRworks

FEBRUARY 15, 2021

Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005. Celebrating 15 Years as a Virtual Presenter “In 2005, I started presenting teleseminars and I created a video marketing course.

Meeting 52

Meeting Creativity Internal International 52

Ishmael's Corner

JANUARY 6, 2015

As far back as 2005, BusinessWeek devoted a cover feature to blogs that included the words: “Your customers and rivals are figuring blogs out. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria.

Corporate 60

Corporate Blogging Google Communications 60

Landis PR

OCTOBER 11, 2023

A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa, Australia to Denmark, Ireland to Argentina, and everywhere in between.

Communications 64

Communications Conference Policies Internal 64

Scott Public Relations

MARCH 4, 2020

From 1979 to 2005, the after-tax household income of the bottom 20% of American earners rose 6%. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Communications Conversations

MARCH 3, 2015

I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005? After all, who could predict that Facebook would become an essential took for PR pros in 2005? Makes sense.

Technology 60

Technology Content Marketing Social Media Facebook 60

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). According to Citi, the total addressable market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion.

Reputation 78

Reputation Web System Data 78

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Looking to the recent past, we closely followed the disruptions and supply chain shortages inflicted by the coronavirus pandemic and the subsequent freight boom as the economy rebounded.

Transportation 100

Transportation Meeting Newspapers Media 100

Doctor Spin

JANUARY 2, 2024

The Magical PR Question keeps your strategy laser-focused on what truly matters—differentiating your brand in the market. “Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Drive creative solutions.

Strategy 52

Strategy eBook Journalism Resources 52

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. For marketing specifically, probably the biggest issue is that so many people in the business STILL think this stuff is new… What are the key differences between the US digital comms space and the UK? CK: Nothing really.

Creativity 77

Creativity Local Comparison Groups 77

Landis PR

OCTOBER 11, 2023

A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa, Australia to Denmark, Ireland to Argentina, and everywhere in between.

Communications 52

Communications Conference Policies Internal 52

Bad Pitch Blog

MAY 7, 2006

PITCH From: Dugan, Kevin Sent: Wednesday, October 26, 2005 9:58 PM To: Schonfeld, Erick - Business 2.0 Dugan, APR Director of Marketing Communications FRCH Design Worldwide PHONE, CELL URL, EMAIL -- PITCH RESPONSE From: Schonfeld, Erick - Business 2.0 One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s

Pitching 40

Pitching Blogging Small Business Media Relations 40