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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.

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Seriality (Context Matters)

Doctor Spin

Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., media , history, myth). Seriality determines whether people see themselves as part of a group or just individuals in parallel. 4 Anderson, B. Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.).

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. That’s a fair characterization, although I might quibble with the word choice, preferring something along the lines of “advancing the company’s narrative” over “spinners” (sounds too much like sinners).

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Inside Podcast Promotion

Marketwired

population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Her podcast, Growing Social Now, launched in 2021.

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5 Great Girl-power PR campaigns you may have forgotten

5W PR

The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. billion to over $4 billion. Barbie Gets Smart. Client: Mattel.