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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.

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Seriality (Context Matters)

Doctor Spin

Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., media , history, myth). Seriality determines whether people see themselves as part of a group or just individuals in parallel. 4 Anderson, B. Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.).

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. That’s a fair characterization, although I might quibble with the word choice, preferring something along the lines of “advancing the company’s narrative” over “spinners” (sounds too much like sinners).

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Inside Podcast Promotion

Marketwired

population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

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Google News: a new way to spread the story

Presspage

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. You can increase your chances by including expert quotes and opinion, as long as it is not a business advertisement or a promotional piece. With Google News, brands could now become legitimate providers of news. What is Google News?

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Cut & Paste PR Spam

Bad Pitch Blog

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.