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Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. It pollutes our media just as surely as toxic smoke poisons the atmosphere. We might assume that spreaders of false news are more active than others on social media.

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On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Deirdre Breakenridge

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Would you say earned media is dying, evolving or something else? How has pitching media changed?

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The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

Deirdre Breakenridge

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

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On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

Deirdre Breakenridge

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How has social media impacted communications strategy?

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The #PRStudChat Community Discusses Social Media & Change On November 15th

Deirdre Breakenridge

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. How is social media changing the job landscape?

Community 150
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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. On Thursday, October 25 th at 12:00 p.m. Martin is a communications strategist and teaches digital strategy.

Community 148
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Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. Today, we’re getting his perspective on media monitoring, the intricacies of Critical Mention’s platform and the industry’s future. Q: Where do you see media monitoring going in the next few years?