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Pioneer Esther Renteria (1939-2007)

Institute for Public Relations

Renteria attended East Los Angeles College before earning her bachelor’s degree from California State University, Los … Continue reading Pioneer Esther Renteria (1939-2007) →

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Thelma Garcia Buccholdt (1934-2007)

Institute for Public Relations

In 1965 … Continue reading Thelma Garcia Buccholdt (1934-2007) → After graduating high school, Buchholdt moved to the U.S. and attended Mount Saint Mary’s University and University of Nevada Las Vegas.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”

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Symbolic Pacing in Communicative Leadership

Doctor Spin

Research by Weick and Sutcliffe (2007) also supports this idea by highlighting the value of mindfulness in leadership. [link] The leader’s ability to pace themselves—to rest when possible and intervene when necessary—enables a sustainable and effective leadership model. 2 Weick, K. E., & Sutcliffe, K. Jossey-Bass. R., & Wageman, R.

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History vs Hype

Katie Paine's Measurement Blog

Health care workers in British Columbia tied an increase in residents being vaccinated to their PR and social media campaign in 2007. Health care workers in British Columbia tied an increase in residents being vaccinated to their PR and social media campaign in 2007.

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The Case for Enterprise Risk Management Communication

Institute for Public Relations

Organizational leaders and their boards realized the need for risk communication, a public relations specialty, to support this work (Reckelhoff-Dangel & Peterson, 2007). Over the past 50 years enterprise risk management (ERM) has become increasingly important for leaders (McShane, 2018).

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Market research has to earn its place at the table—here’s how to do it

Agility PR Solutions

because it reminded me of something I wrote back in 2007. Recently I received an email from the international market research organization, ESOMAR, hyping a webinar entitled, “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.” My first thought was, “Wow, a blast from the past!”

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