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Pioneer Esther Renteria (1939-2007)

Institute for Public Relations

Renteria attended East Los Angeles College before earning her bachelor’s degree from California State University, Los … Continue reading Pioneer Esther Renteria (1939-2007) →

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Thelma Garcia Buccholdt (1934-2007)

Institute for Public Relations

In 1965 … Continue reading Thelma Garcia Buccholdt (1934-2007) → After graduating high school, Buchholdt moved to the U.S. and attended Mount Saint Mary’s University and University of Nevada Las Vegas.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”

Marketing 166
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Join #PRStudChat on February 22nd for a Career Day Twitter Chat

Deirdre Breakenridge

Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. He currently serves as a Fire Commissioner for a large suburban fire district in New Jersey. He lives along the famed Jersey Shore where he enjoys craft beer, hiking and surfing.

Twitter 281
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Why Advertising Isn’t Dead

Cision

According to Nielsen, in 2007, American Idol featured 4,349 product placement occurrences and by 2008 Kelly Clarkson had sold 18.9 Concerning demographics in 2007, American Idol’s women viewers shared 44 percent more text message votes than their male counterparts. million albums.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF).

Education 270
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Managing Toy Safety Communication: A Strategic PR Guide

5W PR

The 2007 lead paint recall crisis showed how proper coordination between Mattel and the CPSC helped restore consumer confidence through consistent, transparent updates. PR professionals should establish direct lines of communication with the CPSC and similar regulatory bodies.