Doctor Spin

JANUARY 2, 2024

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” An exploration of the brand identity–brand image linkage: A communications perspective. Source: Strategic Change 1 Connor, T. link] 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

The Hoyt Organization

JANUARY 8, 2024

Gen Z demands a different PR communications approach than previous generations. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 85

Consumer Social Media Education Advertising 85

Doctor Spin

JANUARY 19, 2024

link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” At that point, only four recruits had folded. 1 Silfwer, J.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

PRSay

APRIL 28, 2020

Feelings of isolation can take over when you are absorbed in crisis and corporate communications work day after day. I’ve been working from home since hanging my own shingle in 2007. Give yourself and others permission to be human. Be the one who really listens to what’s being said/shown on Zoom calls. Kelley Tucky, M.Ed.

Skype 212

Skype LinkedIn Energy Print 212

Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

Social Media 59

Social Media Facebook Airlines Web 59

Communications Conversations

NOVEMBER 1, 2017

Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. After all, consider the following: MySpace was the dominant social media platform in 2007. YouTube was just two years old!

SMB 99

SMB Social Media Case Study Marketing 99

Landis PR

OCTOBER 24, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live.

Nonprofit 75

Nonprofit Community Education Policies 75

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. elitist members). Sure it can!

Ethics 64

Ethics Social Media Local Corporate 64

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

wiredPRworks

FEBRUARY 15, 2021

In 2007, I organized and presented the first-ever virtual Ultimate PR Secrets Summit with eight speakers. Over the past 15 years, I’ve crafted a variety of virtual presentations for corporations, associations, and events. Every one of my presentations is designed to easily transition from live to virtual delivery,” Barbara says.

Meeting 52

Meeting Creativity Internal International 52

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. Tell me more about it. What’s its purpose?

Ethics 82

Ethics Community Conference System 82

Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. We’ve been talking about the concept of the “social CEO” for years now.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. Let’s hear more from this Rock Star.

Energy 68

Energy Corporate Travel Internal 68

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. In 2007, as part of a cooperation agreement with the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Holly is now the vice president of corporate branding and partnerships at Polaris. Thomas in 2007-2008. Where is she now? Bank and Optum.

Marketing 60

Marketing Leadership Creativity Internal 60

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Social media.

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Facebook Video Brand Branding 116

Waxing UnLyrical

APRIL 8, 2016

Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). I learned so much while I was at the A.

Community 40

Community Creativity Local Banking 40

Communications Conversations

SEPTEMBER 9, 2014

She’s a successful interactive/communicator/marketer at Life Time Fitness. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. The legend of Nora Purmort existed far before I ever met Nora.

Energy 128

Energy Corporate Agency Insurance 128

Bianchi Biz Blog

FEBRUARY 22, 2021

How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 54

Groups Meeting Transportation Media 54

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I found support for the four-step process proposed by Jaques (2007). We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. We can’t compromise on how we communicate, and yet we see it happening every day.

Ethics 78

Ethics How To Training Employee 78

Stuart Bruce

DECEMBER 29, 2014

She’s currently the chair of Global Alliance (the confederation of the world’s major PR and communication management associations and institutions), but has also been president of the Chartered Institute of Public Relations (in fact under her leadership we finally achieved chartered status).

Ethics 95

Ethics Local Blogging Social Media 95

PR Conversations

FEBRUARY 28, 2018

I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management.

Training 65

Training Ethics Data Analysis 65

The Hoffman Agency

MAY 25, 2017

Where other aerospace organisations would typically halt everything, investigate the issue, postpone the launch by a month or two, and distribute an official, carefully crafted press release, Musk let the world know with a series of tweets: And that’s the way Musk handles communications. With no agenda, no frills, no beating around the bush.

Brand 53

Brand Branding Marketing Energy 53

Ethical Voices

AUGUST 21, 2023

But specifically, how should we be making use of AI, and really generative AI, in PR or communications? But in the PR and communication space, we have been doing emotion recognition for quite a while. We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows.

Agency 81

Agency Publicity Ethics Analysis 81

Bad Pitch Blog

JULY 11, 2009

Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. In 2005, SBC Communications bought AT&T, creating a company that reminds those of us old enough to remember about Ma Bell. Here is #2 in a series of stupid branding tricks. Here’s what happened.

Wireless 40

Wireless Groups Newspapers Company 40

Maxim Behar

NOVEMBER 15, 2023

It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Media drives the communication between people around the world. Maxim: I don't believe there is your way of communicating and our way of communicating.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 79

Wireless Twitter Writing Measurement 79

Stephen Waddington

AUGUST 27, 2018

[i] The model describes the different forms of communication between an organisation and its stakeholders. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Societal level – Organisations must recognise their impact on other organisations and publics.

Communications 60

Communications Analysis Web Handbook 60

Maxim Behar

OCTOBER 14, 2024

Mr. Behar, if the parliament were a corporation, would it achieve its goals and tasks? I arrived from London an hour ago, where I had lunch in the House of Lords with friends running the entire communications campaign for the Labour Party. Sociologist Kolyo Kolev and PR expert Maxim Behar are here to analyze. Maxim Behar: Good evening!

Government 64

Government Crisis Comparison Analysis 64

Bianchi Biz Blog

APRIL 5, 2021

I have supervised the Automotive News collegiate internship program since 2007. I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan.

Automotive 65

Automotive Web Meeting Media 65

PRSay

FEBRUARY 27, 2017

Like Thomas, I began my freshman year in 2007 at Midwestern State University already knowing that I wanted to major in Mass Communication. While they may major in communications, PR may not be on the table for their career choice. One of her most noted clients was Toyota Motor Corporation in 1987. Cambria’s PR Story.

Conference 60

Conference Education Public Affairs Television 60

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. A bit of the back story. Public relations is not the only profession that lays claim to “telling stories.”

Construction 40

Construction Internal International SEO 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

MAY 3, 2016

For some of us who work in PR, who have incorporated stakeholder analysis into planning for many years, this sounds like basic issues identification and management with a bit of corporate social responsibility (CSR) added. This is essentially a communicative process. After all is said and done, leadership is actually communication.

Employee 40

Employee Leadership Communications Internal 40

Cision

MAY 7, 2015

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. Up next is Sandra Fathi.

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Social Media Video Agency Healthcare 120