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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

Marketing 166
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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. Communicate inclusiveness. She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1] How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?”

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8 Ways to Make Your Press Release More Effective

Cision

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

Retail 120
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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 128
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Connect in Georgia on October 19-20, 2007

Bad Pitch Blog

Karen Russell from The Grady College of Journalism & Mass Communication asked me to kick things off Friday evening. PR professionals, educators and students should attend Connect on October 19 and 20 at The University of Georgia. This is no small task considering who else is on the dais.

Viral 40
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#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

Cision

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Up next is Sandra Fathi.

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The Magical PR Strategy Question

Doctor Spin

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. An exploration of the brand identity–brand image linkage: A communications perspective.