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Symbolic Pacing in Communicative Leadership

Doctor Spin

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. However, there are moments when symbolic pacing requires you to step up decisively. 1 Hackman, J. 2 Weick, K.

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European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is integral to effective public relations, ensuring organisational communication is credible and organisations can achieve their objectives.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” A new study would make a great project for a Marketing or PR PhD student.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. Communicate inclusiveness. A Guest Post By Sara Capra. Sara Capra. 1] Larson, Selena.

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Agency metrics for sustainable growth and profitability

Stephen Waddington

Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads. This blog is a summary of key metrics. I’ve included ballparks where relevant.

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How to Evaluate Speaker Opportunities and Measure Thought Leadership Programs

Katie Paine's Measurement Blog

This post is adapted and updated from a paper published by the Institute for PR, coauthored by Marianne Eisenmann and Katie Delahaye Paine, © 2007 Institute for Public Relations. As with any communications efforts it all starts with goals and objectives. With thought leadership programs things can get a little dicey.

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8 Ways to Make Your Press Release More Effective

Cision

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

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