Board members with marketing experience improve shareholder returns by 3% [benchmark]
Sword and the Script
MARCH 12, 2024
The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”
Let's personalize your content