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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

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15 PR Professionals Share Their Tips for Successfully Working From Home

PRSay

Feelings of isolation can take over when you are absorbed in crisis and corporate communications work day after day. I’ve been working from home since hanging my own shingle in 2007. Give yourself and others permission to be human. Be the one who really listens to what’s being said/shown on Zoom calls. Kelley Tucky, M.Ed.

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Did we blow our chance to change the marketing world with social media?

Communications Conversations

Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. After all, consider the following: MySpace was the dominant social media platform in 2007. YouTube was just two years old!

SMB 99
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In Memoriam: H. J. (Jerry) Dalton Jr., APR, Fellow PRSA

PRSay

In 2007, PRSA presented Dalton with its highest individual honor — the Gold Anvil Award. Jerry’s accomplishments over the years have impacted thousands of public relations professionals and students in the government, military and private sectors,” said 2007 Board Chair and CEO Rhoda Weiss, APR, Fellow PRSA.

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Seven ideologies of public relations

Stephen Waddington

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Cronin urges us to examine the behaviour of corporations versus the values that they portray. Seven ideologies are set out below.

Publicity 112
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PR Rock Stars: Life Time Fitness’ Nora Purmort

Communications Conversations

It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. I love the corporate side primarily because of where I am: Life Time aligns very closely with my own personal values. Our health is so damn important, guys.

Energy 128