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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” A Guest Post By Sara Capra. Sara Capra. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] 1] Larson, Selena. June 4, 2014. Inside Higher Ed.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life?

Marketing 118
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8 Ways to Make Your Press Release More Effective

Cision

And if your press release is less than optimized take heart: Henk Pander Maat (2007) found that promotional language in press releases found its way into media mentions up to 20 percent of the time. Journal Of Business Communication , 44 (1), 59-95. Canadian Journal of Respiratory Therapy , 48 (3), 32-32 1p. Cfo , 31 (3), 15.

Retail 120
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What’s Trending for 2023?

PRSay

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. His 20 years of experience spans journalism, media relations and recruiting multi-national companies as an economic developer. Illustration credit: topper ].

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Connect in Georgia on October 19-20, 2007

Bad Pitch Blog

Karen Russell from The Grady College of Journalism & Mass Communication asked me to kick things off Friday evening. PR professionals, educators and students should attend Connect on October 19 and 20 at The University of Georgia. This is no small task considering who else is on the dais.

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In Memoriam: Douglas Ann Newsom, Ph.D., APR, Fellow PRSA

PRSay

Newsom was a Texas Christian University professor emerita of the Schieffer School of Journalism and authored numerous books. In an interview with campus publication TCU 360 in November 2007, Newsom explained her unique first name, which has been passed down through her family. Douglas Ann Newsom, Ph.D., She was 87. Kruckeberg, Ph.D.,