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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

Marketing 134
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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life?

Marketing 118
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Trending Sources

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” Sara Capra.

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What’s Trending for 2023?

PRSay

If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. His 20 years of experience spans journalism, media relations and recruiting multi-national companies as an economic developer. Illustration credit: topper ].

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8 Ways to Make Your Press Release More Effective

Cision

Here’s Gable’s insight as to how some PR professionals craft their boilerplate section: “Many companies think of the boilerplate as a dumping ground for unsubstantiated claims of leadership, professional jargon and copy from marketing materials.” Journal Of Business Communication , 44 (1), 59-95. Nicol, L.

Retail 120
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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Groups 54
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. In 2007, as part of a cooperation agreement with the U.S.