article thumbnail

PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

article thumbnail

ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. “I would work full-time for Channel 4 in Miami, and they would match whatever I made. That’s how I would pay for school because I grew up with a single mother who couldn’t afford to help me with college.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” The WNYC project challenges us to rethink the relationship with our phones and get more creative. The post Secret to Creativity?

article thumbnail

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” The WNYC project challenges us to rethink the relationship with our phones and get more creative.

article thumbnail

After lockdown: the creative agency market

Stephen Waddington

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% The economy is slowly recovering but the impact of COVID-19 has been brutal. The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. in any quarter. There is no magic. I wish I had a golden bullet or an elixir.

Agency 122
article thumbnail

Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

article thumbnail

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. “Nail the elevator pitch.”.