Pioneer Frank Emi (1916-2010)
Institute for Public Relations
MAY 14, 2024
” Under Executive Order 9066, Emi and his … Continue reading Pioneer Frank Emi (1916-2010) → Emi was a second-generation Japanese American, also referred to as “Nisei.”
2010 Related Topics 
Gen Z and COVID-19
Ronn Torossian
JUNE 8, 2020
Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010). That’s the observation of some experts and it’s important because these folks are the largest generation in our history and make up 27% of our population. In […].
Agency 
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Gen Z Marketing
Ronn Torossian
FEBRUARY 24, 2020
That study specifically focused on generation Z, people born between 1996 and 2010. Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. Some of the findings were anticipated and, as such, were […].
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Top Business Journalists in the US & UK – The 2020 List
Prowly
JULY 15, 2020
Alyson Shontell joined Business Insider in July 2008 as its sixth employee and was a sales planner before joining the editorial team in 2010. There, she became a start-up reporter and was first to cover some of today’s largest tech companies, including Pinterest, Tinder, Instagram, Uber, and Snap.
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Barcelona Principles 3.0 for the measurement and evaluation of communications
Stuart Bruce
JULY 8, 2020
are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles 3.0 The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0
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Instagram’s 10th birthday – does it really share love?
Stuart Bruce
OCTOBER 4, 2020
Instagram launched on 6 October 2010. Instagram’s 10th birthday is a good time to look at its impact on society. Lots of social media platforms … © Stuart Bruce - Instagram’s 10th birthday – does it really share love?
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This Experiment Proves SEO Extends the Reach of a Corporate Blog
Ishmael's Corner
MAY 31, 2020
After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture.
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5 Reasons Not To Cut PR In A Recession
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay.
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Civility remains a “major” problem in America—and social media is only making it worse
Agility PR Solutions
JULY 8, 2019
Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility in the United States since 2010, and once again finds that the vast majority […]. The post Civility remains a “major” problem in America—and social media is only making it worse appeared first on Agility PR Solutions.
Social Media 137
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How Earning My APR Gave Me an Edge on the Competition
PRSay
APRIL 14, 2017
In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010. Having the certification has greatly helped my career.
Nonprofit 125
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Social Media for Healthcare: What’s The Potential?
Melissa Agnes
AUGUST 28, 2014
They gathered the data and determined their goals, next it was time for strategy development.
Healthcare 238
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Why SEO Is a Natural Fit for the PR Industry
Ishmael's Corner
APRIL 14, 2019
We’ve been touting the virtues of SEO in PR strategies since 2010. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.
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Tracing the measurement origins of PESO
PR Conversations
JUNE 28, 2020
As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.
Measurement 133
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Advice for Newly and Soon-to-be Minted PR Pros - How to Thrive and Survive in PR
PR Job Coach
MARCH 23, 2010
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."
How To 150
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Behind the Headlines with Meredith Lejeune
Cision
MAY 26, 2017
She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns.
Analytics 227
227 The State of PR Measurement
The Proactive Report
MAY 1, 2017
The Barcelona Principles were first published in 2010.). I guess I must be a ‘glass half-empty” kind of girl. I thought almost half was a dismal number, but I guess we are making progress. Albeit it VERY slowly. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.
Measurement 133
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The Best Business Storytelling Posts from 2014 (Part II)
Ishmael's Corner
DECEMBER 2, 2014
Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. Here’s the rest of the list.
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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370
Melissa Agnes
MARCH 18, 2014
Malaysia’s Personal Data Protection Act 2010 (the “Act”) whose effective date had been postponed for several years. One of the countries I have been following has been Malaysia. Malaysia’s Personal Data Protection Act. did go into effect on November 15, 2013.
Airlines 256
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5 Great Girl-power PR campaigns you may have forgotten
5W PR
OCTOBER 22, 2018
Duration: February 2010-end 2010. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 billion to over $4 billion. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Barbie Gets Smart. Client: Mattel.
Engineering 22
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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask
Ishmael's Corner
SEPTEMBER 28, 2014
I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium. I did expect Twitter to rate better than less than two percent.
Pitching 146
146 Guest Post: When PR Opportunity Knocks…
Deirdre Breakenridge
APRIL 13, 2015
Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010. She was appointed a Senior Fellow for the Society for New Communications Research, a new media think tank based in Palo Alto, in 2006.
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Behind the Headlines with Gina Gerber
Cision
MAY 5, 2017
Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success.
Nonprofit 149
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The Field of Emergency Management: Why It Is Not A Profession
Melissa Agnes
OCTOBER 16, 2014
“Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). Fienberg, ”Examples of Professions”” (PDF). Retrieved 2009-11-07. and Rebecca Parker; Marjorie Suckow (May 2012). California Commission on Teacher Credentialing website: California Commission on Teacher Credentialing.
Education 270
270 Four Steps To Optimize A News Release For Google News
Waxing UnLyrical
NOVEMBER 15, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.
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3 Essential PR Trends to Monitor in the New Year and Decade
PRSay
JANUARY 9, 2020
At the risk of sounding old, 2010 seemed like just yesterday. As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. Yet, in reflection, so much has changed. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today.
Trends 168
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PR Tactics To Differentiate Your Brand
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. The small B2B software provider Basecamp set out to be different from the moment is began in 1999.
Branding 196
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News publishers playing catch-up with Gen Z audiences
Wadds Inc.
FEBRUARY 22, 2024
Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The work was funded and published by the CIPR Research Fund.
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization
PRSay
SEPTEMBER 9, 2019
Such a scenario presented itself to me in 2010 and 2014. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). We were a top-performing hospital.
Ethics 151
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McKinsey’s Cautionary Tale for Communicators
PRSay
FEBRUARY 16, 2021
By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Consider what your followed advice would do to the market or to society at large.
Communications 158
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Corrections: You get one shot in the modern media environment
Stephen Waddington
NOVEMBER 7, 2019
He has been the Member of Parliament for North East Somerset since 2010. "If Bridgen has been the Member of Parliament for the constituency of North West Leicestershire since May 2010. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons.
Wikipedia 86
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MeasurePR: The BrandBuilder Edition
Waxing UnLyrical
NOVEMBER 3, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. Sign out Leave your comment here.
Measurement 105
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What Content Discovery Means for Search and How to Fuel Its Growth
Cision
MAY 29, 2017
The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on quality of content. Fast forward to 2017, the search engines have become even smarter.
How To 129
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#MediaMonday – Peter Corbett
HMA Public Relations
AUGUST 12, 2024
Back in 2010, we featured the incredible journalist Peter Corbett. Now, it's time to see what’s new in his world in the latest #MediaMonday feature! From his latest writing ventures to personal fun facts, catch up with Peter in this update.
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Social Media Usage Skyrockets in Last Decade
The Proactive Report
OCTOBER 12, 2015
However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! An analysis of their reports over the past decade has revealed some interesting facts – here are the key findings: Age Groups: 90% of young adults (18- 29) use social media.
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How Google Instant Might Impact Your Small Non-Profit
Waxing UnLyrical
OCTOBER 19, 2010
Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers.
Google 104
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Generation Alpha is next, & the most diverse yet—how brands can start preparing now
Agility PR Solutions
DECEMBER 16, 2019
This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about in today’s world. Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. In fact, new research from Hotwire reveals […].
Branding 79
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A New Era for Measuring Communications Campaigns
PRSay
JULY 1, 2020
According to Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication (AMEC), nonprofits, nongovernmental organizations and governmental organizations are advanced at measuring their communication campaigns, because they make the most of available resources and their stakeholders demand (..)
Measurement 174
174 New Year’s Honours 2015
Stuart Bruce
DECEMBER 29, 2014
John Grogan – John is one of my oldest friends and from 1997 to 2010 was a marvellous MP for Selby. Unfortunately boundary changes meant the seat was unwinnable in 2010. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.
Ethics 95
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Measurement and Evaluation in PR: The Barcelona Principles 3.0
Inbound PR
JULY 24, 2020
They were first introduced by AMEC in 2010 and recently got their third refresh. There's also been a lot of effort put in from the PR industry itself to solve this problem. One such example are the Barcelona Principles. Let's take a look at them: Barcelona Principles 3.0 Infographic].
Measurement 84
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The Future of Marketing Looks More like Public Relations
Sword and the Script
APRIL 18, 2017
For example, a 2010 survey of 966 PR professionals I led for my then employer, PR software maker Vocus, drew similar conclusions. As I’m prone to say, PR is the best-kept secret in effective content marketing. These ideas are not new, but it has taken an inordinate amount of time for the PR community to come to the same realization.
Publicity 118
118 Behind the Headlines with Kristin Daher
Cision
APRIL 7, 2017
In 2010, I got my chance to work in Food PR and I was hooked! From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. I quickly moved my way up the ranks at the few agencies I worked at before finding my perfect fit.
Pitching 228
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Insights from INBOUND 2014
PR 20/20
SEPTEMBER 25, 2014
It can be seen in the exponential growth of HubSpot’s ( @HubSpot ) annual conference, with attendance nearly doubling every year since 2010. A movement is rising in businesses and agencies across the country and around the world. Strategy Technology Industry'
Conference 72
72 What PR Pros Can Learn From Social Good Campaigns
Waxing UnLyrical
OCTOBER 18, 2012
In the graphic below, you can see how social media’s impact on charitable giving has grown since the response to the Haiti Earthquake in 2010. Social good continues to evolve as a layer of our industry and advance the potential of charitable causes around the globe.
Case Study 100
100 #PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1
Deirdre Breakenridge
FEBRUARY 2, 2015
I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. It was an interesting question, because I run one of the largest branding groups on LinkedIn with almost 40,000 members. My answer was, “No. The conditions for success have changed.”.
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