Pioneer Frank Emi (1916-2010)
Institute for Public Relations
MAY 14, 2024
” Under Executive Order 9066, Emi and his … Continue reading Pioneer Frank Emi (1916-2010) → Emi was a second-generation Japanese American, also referred to as “Nisei.”
2010 Related Topics 
How People Made 2010 What It Was
Waxing UnLyrical
DECEMBER 31, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.
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Trending Sources
Gen Z and COVID-19
Ronn Torossian
JUNE 8, 2020
Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010). That’s the observation of some experts and it’s important because these folks are the largest generation in our history and make up 27% of our population. In […].
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Gen Z Marketing
Ronn Torossian
FEBRUARY 24, 2020
That study specifically focused on generation Z, people born between 1996 and 2010. Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. Some of the findings were anticipated and, as such, were […].
Marketing 195
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#MediaMonday – Peter Corbett
HMA Public Relations
AUGUST 12, 2024
Back in 2010, we featured the incredible journalist Peter Corbett. Now, it's time to see what’s new in his world in the latest #MediaMonday feature! From his latest writing ventures to personal fun facts, catch up with Peter in this update.
Writing 68
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Top Business Journalists in the US & UK – The 2020 List
Prowly
JULY 15, 2020
Alyson Shontell joined Business Insider in July 2008 as its sixth employee and was a sales planner before joining the editorial team in 2010. There, she became a start-up reporter and was first to cover some of today’s largest tech companies, including Pinterest, Tinder, Instagram, Uber, and Snap.
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Three Ways to Suck Less in 2010
Bad Pitch Blog
DECEMBER 29, 2009
As the Bad Pitch blog heads into its 5th year of existence, we’re jazzed about 2010. Here are three ways to suck less in 2010. Pledge to Make a Mistake: Promising yourself you''ll f-up in 2010 comes with two benefits. Then you’ll only have one list to ignore in 2010. So we’ll be brief.
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Barcelona Principles 3.0 for the measurement and evaluation of communications
Stuart Bruce
JULY 8, 2020
are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles 3.0 The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0
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Instagram’s 10th birthday – does it really share love?
Stuart Bruce
OCTOBER 4, 2020
Instagram launched on 6 October 2010. Instagram’s 10th birthday is a good time to look at its impact on society. Lots of social media platforms … © Stuart Bruce - Instagram’s 10th birthday – does it really share love?
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This Experiment Proves SEO Extends the Reach of a Corporate Blog
Ishmael's Corner
MAY 31, 2020
After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture.
SEO 152
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How to Avoid Brainstorming Your Team Into a Corner
Stern + Associates
MAY 23, 2023
Her first book, the bestselling “ The Art of Choosing ” (Twelve, March 2010), was a Financial Times and Goldman Sachs 2010 Business Book of the Year as well as the #3 best business and investing book on Amazon’s 2010 year-end list. In it, the S.
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62 Three To Do’s Before 2010
Bad Pitch Blog
NOVEMBER 24, 2009
This is a suggestion box asking for anonymous feedback from everyone on how you can be even better in 2010. FEEDBACK: This is not your annual review. This is not a kumbaya-filled retreat. If you really love PR, this should be a constructive exercise. We’re thankful for our careers and we’re hopeful you are too.
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News publishers playing catch-up with Gen Z audiences
Wadds Inc.
FEBRUARY 22, 2024
Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The work was funded and published by the CIPR Research Fund.
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Civility remains a “major” problem in America—and social media is only making it worse
Agility PR Solutions
JULY 8, 2019
Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility in the United States since 2010, and once again finds that the vast majority […]. The post Civility remains a “major” problem in America—and social media is only making it worse appeared first on Agility PR Solutions.
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The Role of Internal Communication in Start-ups: State of Research and Practical Approaches
Institute for Public Relations
JUNE 1, 2023
A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments.
Internal 52
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Maxim Behar Talks About Effective PR Practices in 2023 at a Global Masterclass
Maxim Behar
JANUARY 20, 2023
The masterclass was part of a series of lectures by industry experts organised by the World Communications Forum Association (WCFA) in Davos, Switzerland, where Behar is President and one of its founding members in 2010.
Leadership 83
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5 Reasons Not To Cut PR In A Recession
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay.
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Why SEO Is a Natural Fit for the PR Industry
Ishmael's Corner
APRIL 14, 2019
We’ve been touting the virtues of SEO in PR strategies since 2010. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.
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Ethos, Pathos, and Logos in Public Relations
Doctor Spin
OCTOBER 9, 2023
More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Source: Hargis, M. & & Watt, John 3 Hargis, M. & & Watt, John. Organization Development Journal. 2023, September 27).
Publicity 52
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Tracing the measurement origins of PESO
PR Conversations
JUNE 28, 2020
As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.
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Attention Spans in the Social Media Age
Doctor Spin
NOVEMBER 14, 2024
Carr (2010) argues in “The Shallows: What the Internet Is Doing to Our Brains” that the digital landscape, emphasising rapid, bite-sized content, is rewiring our minds to prefer immediacy and novelty over contemplative depth. Attention Spans Remain Stable Still, concerns over a deep, reflective attention decline are not unfounded.
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Corrections: You get one shot in the modern media environment
Stephen Waddington
NOVEMBER 7, 2019
He has been the Member of Parliament for North East Somerset since 2010. "If Bridgen has been the Member of Parliament for the constituency of North West Leicestershire since May 2010. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons.
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Generation Alpha is next, & the most diverse yet—how brands can start preparing now
Agility PR Solutions
DECEMBER 16, 2019
This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about in today’s world. Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. In fact, new research from Hotwire reveals […].
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Measurement and Evaluation in PR: The Barcelona Principles 3.0
Inbound PR
JULY 24, 2020
They were first introduced by AMEC in 2010 and recently got their third refresh. There's also been a lot of effort put in from the PR industry itself to solve this problem. One such example are the Barcelona Principles. Let's take a look at them: Barcelona Principles 3.0 Infographic].
Measurement 84
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Why are sports teams perennial Measurement Menaces?
Katie Paine's Measurement Blog
FEBRUARY 23, 2024
The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications. To be fair, the number of PR people who admit to using AVEs has declined substantially since 2010.
Sports 52
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ICON 2023 Recap: Michele Norris on Inspiring Unity and Inclusion
PRSay
OCTOBER 17, 2023
Norris started The Race Card Project in 2010 as a way to make it easier for people to engage in conversation about a topic that was often complex and difficult. The premise was to write a response to this prompt on a supplied postcard and mail it back: “Race.
Storytelling 113
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How Earning My APR Gave Me an Edge on the Competition
PRSay
APRIL 14, 2017
In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010. Having the certification has greatly helped my career.
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How to post unique and native content for your company on Pinterest
Axia PR
JULY 16, 2021
Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience.
Pinterest 62
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Who is Generation Alpha and How Can We Market to Them?
5W PR
JANUARY 4, 2024
Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.
Marketing 78
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A tough (PI insurance) market: why it matters, and what parties can do about it
Practical Law Construction
SEPTEMBER 1, 2020
Third Parties (Rights against Insurers) Acts 1930 and 2010. If both took place prior to 1 August 2016, the 1930 Act applies; otherwise, the 2010 Act applies. The 2010 Act is generally less burdensome for claimants.
Insurance 52
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What to do with Media Appearances
PR for Anyone
SEPTEMBER 8, 2022
I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.
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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]
Sword and the Script
NOVEMBER 8, 2022
In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor. We are grateful to Lorry for his lifetime of service and offer our condolences to his family and loved ones.”. So, it is with money.
Corporate 78
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AI Policies for Business: Creating a Competitive and Sustainable Future
Stern + Associates
OCTOBER 31, 2023
An authority on tracking technological innovations around the world, he founded the Global Innovation Index , which has been published by the United Nations since 2010 and is used by more than 120 countries as a guide to formulate policies for enhancing innovation performance.
Policies 108
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Theory of Mind: A Superpower for PR Professionals
Doctor Spin
APRIL 25, 2023
More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Source: Organizational Perception Management 3 Hargis, M. & & Watt, John. Organization Development Journal. 2023, April 21).
Wikipedia 52
52 The State of PR Measurement
The Proactive Report
MAY 1, 2017
The Barcelona Principles were first published in 2010.). I guess I must be a ‘glass half-empty” kind of girl. I thought almost half was a dismal number, but I guess we are making progress. Albeit it VERY slowly. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.
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The Importance of PR Skills in a Hyper-Globalized World
PRSay
OCTOBER 24, 2018
In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91
Ethics 265
265 Can You Measure PR?
5W PR
AUGUST 1, 2019
Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Some are better than others, but this topic is easily the most emotionally charged discussion within the PR industry.
Measurement 60
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McKinsey’s Cautionary Tale for Communicators
PRSay
FEBRUARY 16, 2021
By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Consider what your followed advice would do to the market or to society at large.
Communications 158
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Understanding the public relations market in Africa
Wadds Inc.
DECEMBER 13, 2022
Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape.
Publicity 59
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Selfie Politics
Mark My Words
APRIL 2, 2015
2010’s Cleggomania came on the back of those ‘historic’ leaders debates, a political Weakest Link where the right answer seemed to be “I agree with Nick”. The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored. Which brings us to the leaders debates.
Television 60
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Creating Successful Personal Care Brand Marketing Campaigns
5W PR
AUGUST 10, 2021
The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads. Finally, to drive the point home, he stated that anything would be possible if only men didn’t smell like ladies, and used Old Spice instead.
Brand 88
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How the psychology of “engaging” on Twitter has changed
Communications Conversations
JANUARY 8, 2016
To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. People were actually talking on Twitter. Having online conversations.
Twitter 60
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Gamification Delivers Results
5W PR
JULY 27, 2020
Gamification peaked in 2010, then went on a steady decline for several years. They added points, leaderboards, and badges to software, and gamification became more popular than ever. Remember the popularity of Mozilla badges or games like Farmville in the early 2000s?
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Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert
Stern + Associates
MAY 6, 2024
Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients.
Strategy 71
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