Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wanna Subscribe?

Tools 104

Tools Marketing Nonprofit Mobile 104

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising.

Writing 99

Writing Interviews Pitching Industry 99

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. What did you ship in 2010? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.] Wanna Subscribe? Shall We Tweet?

Social Media 85

Social Media Web Media Measurement 85

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish. In addition to writing your release, Taylor will also write social media updates based on the text and tone you’ve selected.

Software 87

Software Media Relations Media Pitching 87

Communications Conversations

FEBRUARY 10, 2015

Without a huge agency behind the work, who’s going to write all those scintillating case study posts? If they really wanted to drive traffic to their Bullseye View blog, wouldn’t they use Facebook advertising? 3: Many Employer Brands seem to be playing by rules of 2010 instead of the rules of 2015.

Social Media 60

Social Media Branding Brand Media 60

Critical Mention

JUNE 21, 2017

However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer. Photographer Daniel Morel shot photos of the 2010 earthquake in Haiti. The media is supported by advertising, subscription, and distribution fees. Morel is an extreme, and costly, example.

Video 85

Video Creativity Print Internal 85

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. I began to realize there are many good reasons for PR and HR to work together beyond internal communications.

Resources 86

Resources Creativity Publicity Local 86

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 113

Interviews Publicity Technology Social Media 113

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Wanna Subscribe? Shall We Tweet?

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. How did it work? 11) Quick hits.

Software 121

Software Analysis Data Technology 121

Solo PR Pro

SEPTEMBER 28, 2022

Then in fall 2010, Mary took a six week leave from her business to serve as a volunteer senior communication specialist on Senator Lisa Murkowski’s historic write-in campaign, for which she received a PRSA Silver Anvil Award. She started The Barber Group when she had two little boys and wanted more freedom and balance.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Wanna Subscribe?

Twitter 63

Twitter Facebook Measurement Social Media 63

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 55

Facebook Twitter Measurement Blogging 55

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. Only occasionally does a nugget appear. historyofpr/ipra-archive/.

Ethics 75

Ethics Software Meeting Policies 75

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Image credit: Pixabay.

Technology 14

Technology Company Software Marketing 14

Waxing UnLyrical

JUNE 1, 2016

It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Gerry often writes about age discrimination.

Groups 40

Groups Meeting Employee Social Media 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. That’s a form of advertising called retargeting and Cision is bringing this to PR. 3) Meltwater updates UX, adds new projects feature. 5) Cision unveils retargeting for earned media audiences.

International 72

International Internal Data Media 72

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. David should leverage the surprise element and not advertise his advantage beforehand. Kaplan Publishing. Spector, R.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

JANUARY 29, 2015

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. publicity and advertising. requests for speakers. open house and tours.

Community 40

Community Employee Local Groups 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. Only occasionally does a nugget appear. historyofpr/ipra-archive/.

Ethics 40

Ethics Meeting Software Policies 40

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. What is PR?

Facebook 108

Facebook Twitter Education Industry 108

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] The second part is my take… with the exceedingly original sub-head, “My take.&#

Measurement 106

Measurement Education Twitter Facebook 106

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 108

Facebook Privacy Twitter Social Media 108

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 92

Automotive Meeting Report Media 92

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. It’s worth noting Pinterest also has a foundational track record with social media advertisers. NZ, Passing Time 2010 ( Public Domain ) . 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JANUARY 13, 2011

Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) It’d be great if they all wanted to take classes here and write donation cheques. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Blogging 76

Blogging How To Print Facebook 76

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Ethical Voices

JANUARY 6, 2025

I was lucky in 2010 to have a role in my organization and a relationship with my CEO that I could start teaching at the college level as well and then making up work time. So, I’ve been an adjunct instructor at three universities, right now at Penn State, since 2010, except for one semester during the pandemic.

Ethics 59

Ethics Financial Government Nonprofit 59

Waxing UnLyrical

JULY 17, 2015

A 2010 census of PRSA’s 22,000 professional members shows that 14 percent of the membership self-identified as Hispanic, black/African American, and Asian/Asian American. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Agency 40

Agency Report Training Leadership 40