Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Before jumping into the experiment, a few words on the big picture.

SEO 157

SEO Corporate Blogging Storytelling 157

Stuart Bruce

OCTOBER 4, 2020

Instagram launched on 6 October 2010. was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. Instagram’s 10th birthday is a good time to look at its impact on society.

Instagram 158

Instagram Social Media Communications Publicity 158

5W PR

JANUARY 27, 2025

The Barcelona Principles , established in 2010 and updated in 2015, set new standards for PR measurement by emphasizing the importance of measuring outcomes rather than outputs. This framework continues to guide how PR professionals approach campaign measurement, focusing on actual business impact rather than just communication activities.

Measurement 78

Measurement Tools Analysis Analytics 78

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010. She has been in the communications field for 13 years.

Nonprofit 124

Nonprofit Local Training Study 124

Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk. 53% of participants surveyed stated that they used Google to seek information on cardiac arrest, CPR & Automated External Defibrillators.

Healthcare 238

Healthcare Social Media Media Case Study 238

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113

SEO Industry Storytelling Google 113

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. How do you help brands create communication that inspires action? At Thought Bubble Communications , one of our many strengths is media relations.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Tell a story.

Brand 196

Brand Branding Reddit B2B 196

Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. What are the biggest communication challenges facing brands today? It’s no secret that digital has transformed communication. How can they overcome them? What opportunities does it present for brands?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Melissa Agnes

OCTOBER 16, 2014

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). Emergency management: profession vs. field. Retrieved 2009-11-07.

Education 270

Education Government Policies Wikipedia 270

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction.

Communications 66

Communications Analysis Print Meeting 66

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." Characteristics of a PR Pro Adept communicator.

How To 155

How To Conference Google Analytics 155

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Last year was a wild ride, and without a doubt, the 2010s have changed the practice of public relations. I’d love to hear your thoughts.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Ishmael's Corner

SEPTEMBER 28, 2014

The influence of journalists remains as important today as when I started in the communications business. I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium. to learn how they like to be pitched.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. What do you think is going on here? A news release is third.

Google 110

Google SEO Engineering Measurement 110

Deirdre Breakenridge

APRIL 13, 2015

She was appointed a Senior Fellow for the Society for New Communications Research, a new media think tank based in Palo Alto, in 2006. Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010.

Video 150

Video Trends Radio Newspapers 150

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Will the professional communicator be subsumed permanently by marketing? The report found “87% of PR executives believe the term ‘public relations’ does not describe their future.”.

Publicity 126

Publicity Marketing Content Marketing Software 126

Doctor Spin

FEBRUARY 4, 2025

Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Reputation engineering. Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

PRSay

JUNE 9, 2021

In the complaint, Massachusetts Attorney General Maura Healey alleges that from 2010 to 2019, Publicis Health partnered with the drug company on dozens of contracts, collecting more than $50 million “in exchange for marketing schemes to get doctors to prescribe Purdue’s opioids to more patients.”. A commitment to ethics.

Crisis 166

Crisis Ethics Publicity Marketing 166

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? link] Nov. 9, 12-1 pm ET. Wanna Subscribe?

Measurement 105

Measurement Blogging Tourism Twitter 105

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

Measurement 87

Measurement Publicity Analysis Tools 87

PRSay

SEPTEMBER 9, 2019

Such a scenario presented itself to me in 2010 and 2014. We can win the hearts and minds people through communications. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? We were a top-performing hospital.

Ethics 151

Ethics Public Affairs Government System 151

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. pts Settings. Sign out Leave your comment here.

Tourism 65

Tourism Measurement Blogging Twitter 65

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments.

Internal 52

Internal International Communications Journalism 52

The Proactive Report

OCTOBER 12, 2015

Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! Today that number is 65%.

Social Media 100

Social Media Media Ethics Groups 100

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. Also Cinderella. I’ll never forget that.

Publicity 100

Publicity Facebook Twitter Measurement 100

Waxing UnLyrical

OCTOBER 20, 2010

It recognizes exceptional work in the field of business communication from our peers, and we should celebrate them. Because they know how to unsuck their communications. Capitol-Cast » Blog Archive » 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala says: October 21, 2010 at 12:36 pm [.]

Measurement 81

Measurement Tourism Blogging Writing 81

Waxing UnLyrical

OCTOBER 18, 2012

In the graphic below, you can see how social media’s impact on charitable giving has grown since the response to the Haiti Earthquake in 2010. As I’ve experienced, understanding the community that is built through social good and how it can be activated is essential for any communicator.

Case Study 100

Case Study Community Infographics Google 100

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 264

Ethics Automotive Conference Technology 264

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Mark as read Approve comment Richard, my pleasure and I love the Bologna 2010 blog. Wanna Subscribe?

Facebook 91

Facebook Blogging Twitter Measurement 91