Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Survey Corporate Communications Financial 81

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. How do we want to be defined as a profession? “We

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ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. The post 5 Reasons Not To Cut PR In A Recession appeared first on Crenshaw Communications. Defensive strategies don’t pay.

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Comparison Advertising Advertising Reputation 296

Maxim Behar

AUGUST 24, 2021

Maxim Behar's leading PR agency M3 Communications Group, Inc. It was also awarded in the category Communications Professional of the Year , in which the company's Account Manager Svetoslava Nedyalkova won Bronze. The awards are a huge success for M3 Communications Group, Inc., Thanks to everyone at M3 Communications Group, Inc.,

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Groups Agency Communications Internal 52

Maxim Behar

JANUARY 20, 2023

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. It was held online and brought together an audience of students, beginners and industry professionals from around the world.

Leadership 83

Leadership Crisis Meeting Industry 83

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Communications Case Study Training Reputation 120

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

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Doctor Spin

NOVEMBER 14, 2024

link] The broader implications of our interaction with digital media are further underscored by a study in Nature Communications , which reveals a narrowing of our collective attention span. Please support my blog by sharing articles with other communications and marketing professionals. The attention system of the human brain.

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Social Media Media System Biotechnology 52

Doctor Spin

OCTOBER 9, 2023

This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill. Please support my blog by sharing it with other PR- and communication professionals. 1 Modes of persuasion. 2023, September 27). In Wikipedia. Source: Hargis, M. &

Publicity 52

Publicity Wikipedia eBook Journalism 52

The Hoyt Organization

NOVEMBER 16, 2023

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain.

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Publicity Measurement Privacy Guidelines 91

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications. With one glaring exception: principle #5, Ad Value Equivalents (AVEs) are not the value of communications.

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Sports Measurement Course Examples 52

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

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Measurement Social Media Blogging Mobile 133

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010. She has been in the communications field for 13 years.

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Nonprofit Local Training Study 124

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

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Ethics Automotive Technology Conference 264

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Brands that actively contribute to environmental causes and communicate these efforts authentically can build a positive image.

Marketing 78

Marketing Community Trends Technology 78

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

Sword and the Script

NOVEMBER 8, 2022

The team “fuses a variety of metrics…quantifying the aggregate impact of all company actions and communications.”. Lokey grew the company from a single office in San Francisco in 1961 into a worldwide communications leader. Currently, the companies at the top of the list include Google, Apple and Samsung. So, it is with money.

Corporate 78

Corporate Reputation Case Study Employee 78

Doctor Spin

APRIL 25, 2023

The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. Enhancing your awareness of this concept can significantly increase your communication skills. It enables us to predict and interpret others’ actions, empathise, and communicate effectively.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Wadds Inc.

DECEMBER 13, 2022

The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape. Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies.

Publicity 59

Publicity Marketing Survey Analysis 59

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction.

Communications 66

Communications Analysis Print Meeting 66

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. What are the biggest communication challenges facing brands today? It’s no secret that digital has transformed communication. How can they overcome them? What opportunities does it present for brands?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Last year was a wild ride, and without a doubt, the 2010s have changed the practice of public relations. I’d love to hear your thoughts.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Tell a story.

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Brand Branding Reddit B2B 196

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. It’s a mammoth business that works to communicate many of the same messages of PR, just in a different way.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. How does Stern use email marketing to drive executive visibility?

Strategy 71

Strategy Marketing SEO B2B 71

PRSay

JUNE 9, 2021

In the complaint, Massachusetts Attorney General Maura Healey alleges that from 2010 to 2019, Publicis Health partnered with the drug company on dozens of contracts, collecting more than $50 million “in exchange for marketing schemes to get doctors to prescribe Purdue’s opioids to more patients.”. A commitment to ethics.

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Crisis Ethics Publicity Marketing 166

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” Email and Google Docs are your go-to forms of communication and collaboration. Let’s go on a journey down memory lane. You’re playing Angry Birds, listening to “Bulletproof” on repeat, and loving every product Google releases.

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Content Marketing Marketing System Guidelines 52

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. In other words, the ads were often informative or entertaining – and that’s why it worked.

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Reddit Software B2B Technology 173

Ishmael's Corner

MARCH 31, 2015

Still very much a public figure, I saw how his approach to communications deviated from the status quo. Mr. Lee clearly understood that communications that stood out would be more persuasive in rallying a nation and gaining peer status with other countries. The New York Times, September 10, 2010. He had a job to get done.

Communications 60

Communications Storytelling Local Policies 60

The Proactive Report

OCTOBER 12, 2015

Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! Today that number is 65%.

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Social Media Media Ethics Groups 100

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Will the professional communicator be subsumed permanently by marketing? The report found “87% of PR executives believe the term ‘public relations’ does not describe their future.”.

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Publicity Marketing Content Marketing Software 118

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. And they communicated the China news on the corporate blog. Note: In the spirit of advancing the dialogue, I’ve asked a mix of journalists, academics and communication professionals for their perspectives on the same Google milestone.

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Corporate Blogging Google Communications 60

PRSay

SEPTEMBER 9, 2019

Such a scenario presented itself to me in 2010 and 2014. We can win the hearts and minds people through communications. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? We were a top-performing hospital.

Ethics 151

Ethics Public Affairs Government System 151

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. How do you help brands create communication that inspires action? At Thought Bubble Communications , one of our many strengths is media relations.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Doctor Spin

JANUARY 16, 2024

The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. Similarly, the crew members must use communication, observation, and deduction to identify the impostors with limited information. Source: Journal of Professional Communication 9 Grunig, J.

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Wikipedia Film Groups Journalism 52

Communications Conversations

MAY 29, 2019

Fewer people are talking about virality and shares, and more people are talking about community. First, go back to 2010. You were building a community. And you were engaging this community with interesting content (OK, maybe it wasn’t always interesting, but bear with me!). It’s a THRIVING community.

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Viral Community Reddit Facebook 98