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Behind the Headlines with Gina Gerber

Cision

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. What are the biggest communication challenges facing brands today? You’ve helped secure placements in major outlets, such as The New York Times, The Wall Street Journal and The Huffington Post.

Nonprofit 149
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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

She was appointed a Senior Fellow for the Society for New Communications Research, a new media think tank based in Palo Alto, in 2006. Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010.

Video 150
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Perception Management

Doctor Spin

Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Source: Organization Development Journal 3 Hargis, M. & Organization Development Journal. Organization Development Journal. Reputation engineering.

Ethics 52
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The Future of Marketing Looks More like Public Relations

Sword and the Script

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Will the professional communicator be subsumed permanently by marketing? The report found “87% of PR executives believe the term ‘public relations’ does not describe their future.”.

Publicity 126
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The Role of Internal Communication in Start-ups: State of Research and Practical Approaches

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

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Journalists step up their digital game

The Resolution Blog

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Check out my post on integrating paid into your PR communications plan. The press gang is upping their digital game to continue to be relevant with our digitally savvy audience. Google Alerts.

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