Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

Facebook 66

Facebook Twitter Skype Measurement 66

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. Will the professional communicator be subsumed permanently by marketing?

Publicity 118

Publicity Marketing Content Marketing Software 118

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Case in point? PR tech mentions.

SEO 129

SEO Content Marketing Marketing Software 129

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications. With one glaring exception: principle #5, Ad Value Equivalents (AVEs) are not the value of communications.

Sports 52

Sports Measurement Course Examples 52

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain.

Publicity 91

Publicity Measurement Privacy Guidelines 91

Doctor Spin

NOVEMBER 14, 2024

link] The broader implications of our interaction with digital media are further underscored by a study in Nature Communications , which reveals a narrowing of our collective attention span. Please support my blog by sharing articles with other communications and marketing professionals. The attention system of the human brain.

Social Media 52

Social Media Media System Biotechnology 52

Sword and the Script

NOVEMBER 8, 2022

For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time. The team “fuses a variety of metrics…quantifying the aggregate impact of all company actions and communications.”. An index is defined as “an indicator, sign, or measure of something.”

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 264

Ethics Automotive Technology Conference 264

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

Reddit 173

Reddit Software B2B Technology 173

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. What are the biggest communication challenges facing brands today? It’s no secret that digital has transformed communication. How can they overcome them? What opportunities does it present for brands?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Still, the rejection of AVEs is problematic for three reasons: user experience, buyer experience, and the free market.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. 2010 it showed the following changes in jarrers from the year before: A 44% decrease in gift satisfaction.

Communications 66

Communications Analysis Print Meeting 66

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. The post PR Tactics To Differentiate Your Brand appeared first on Crenshaw Communications. Tell a story.

Brand 196

Brand Branding Reddit B2B 196

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. How do you help brands create communication that inspires action? At Thought Bubble Communications , one of our many strengths is media relations.

Analytics 227

Analytics Measurement Pitching Travel 227

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now.

Advertising 97

Advertising Advertising Facebook Social Media 97

NewsWhip

FEBRUARY 19, 2021

So, how are communications professionals stepping up to the challenges of this new, wider media ecosystem? Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More. That is the case.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

APRIL 19, 2016

She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward.

Ethics 120

Ethics Consumer Leadership Groups 120

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010. Bigger still.

Viral 98

Viral Community Reddit Facebook 98

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures.

Web 68

Web Energy Reputation Community 68

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. And they communicated the China news on the corporate blog. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria.

Corporate 60

Corporate Blogging Google Communications 60

Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. IBIS World, a media research firm, says PR spending in 2010 was $9.73 The reality, in fact, is that there’s a big difference between them. billion by 2015.

Advertising 88

Advertising Advertising Television Report 88

Mark My Words

APRIL 2, 2015

5 years ago he was, according to The Sunday Times, “more popular than Churchill” and the other was cleaning fish guts off the floor of Billingsgate Market. The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored. It was through social media that much of the 2010 campaign was filtered.

Television 60

Television Survey Social Media Government 60

Solo PR Pro

SEPTEMBER 28, 2022

She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. For more than 40 years, Mary Deming Barber made her mark in the world of public relations.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Stephen Waddington

JUNE 12, 2018

Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others. Principle No 5 condemns AVEs as a faux metric, stating “AVEs are not the value of communications”. Eight years later that number has fallen to around 18%.

Measurement 75

Measurement Government Education Conference 75

MaccaPR

JUNE 16, 2016

there was another common refrain that presented both an opportunity and challenge for growing the hospital system's referral base: help facilitate better physician-to-physician communication. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Communications Conversations

JANUARY 8, 2016

What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. And then some. People were actually talking on Twitter.

Twitter 60

Twitter Customer Service Measurement Brand 60

Communications Conversations

DECEMBER 13, 2019

Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) of establishing a compelling communications hub for the Twin Cities PR world, the way the dearly-departed Format magazine used to be for our ad agencies. ” Candee Wolf, founder, Wolf Olson Communications.

Blogging 78

Blogging Agency Community Local 78