PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Yet, in reflection, so much has changed.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Deirdre Breakenridge

FEBRUARY 2, 2015

I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. The Platform Builder not only grows his or her personal brand, they pull the corporate brand along with them. My answer was, “No. The conditions for success have changed.”. Tie the Brands Together.

YouTube 150

YouTube Groups LinkedIn Social Media 150

PRSay

FEBRUARY 16, 2021

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Consider what your followed advice would do to the market or to society at large.

Communications 158

Communications Ethics Leadership Reputation 158

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Uncategorized corporate blogs Google''s blog owned media' Not at a press event.

Corporate 60

Corporate Blogging Google Communications 60

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank.

Measurement 174

Measurement Communications Banking Survey 174

Doctor Spin

FEBRUARY 4, 2025

Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Actively managing an organisations credibility and public trust. Crisis communications. Mitigating damage by reshaping public perception after negative events. & Watt, John. 2023, December 3).

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

PRSay

APRIL 29, 2016

I first heard of the APR Credential while in graduate school at New York University as I was working toward a Master of Science in public relations and corporate communications. Any pa rent will tell you that raising a newborn is difficult and exhausting, so when my maternity leave ended I was conflicted about my return to corporate life.

Corporate 104

Corporate Study Education LinkedIn 104

Stuart Bruce

DECEMBER 29, 2014

He now lives in the US and has held several senior PR positions with Microsoft including leading PR for Corporate Citizenship, Windows and now Office. John Grogan – John is one of my oldest friends and from 1997 to 2010 was a marvellous MP for Selby. Unfortunately boundary changes meant the seat was unwinnable in 2010.

Ethics 95

Ethics Local Blogging Social Media 95

PRSay

OCTOBER 24, 2018

In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Mitsubishi’s history of scandals suggested an unethical corporate culture. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91 to $3.97) per share.

Ethics 265

Ethics Automotive Conference Technology 265

5W PR

JULY 27, 2020

Gamification peaked in 2010, then went on a steady decline for several years. The most popular features of gamification in the corporate environment include the use of progress bars that simply show how much the user has accomplished or learned and a rewards or achievement page. Gamification Today.

Exercises 97

Exercises Software Employee Training 97

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 183

Reddit Software B2B Technology 183

Waxing UnLyrical

FEBRUARY 7, 2014

Back in 2010, Ms. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?!

Measurement 97

Measurement Media Training Google Resources 97

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. The past doesn’t normally repeat itself, but it often rhymes, said Frank X. The art of the lie extends far beyond politics, he said. How do we want to be defined as a profession? “We

Conference 113

Conference Communications Storytelling Social Media 113

Waxing UnLyrical

JUNE 27, 2012

.” According to an article in the Economic Times , the Micra, which was positioned as a low-cost car for young Indians, saw sales of a little over 12,000 units in the nine months between July 2010 and March 2011. Like most of companies in India, Nissan signed a Bollywood celebrity (Ranbir Kapoor) as brand ambassador.

Social Media 98

Social Media Media Facebook YouTube 98

Deirdre Breakenridge

NOVEMBER 8, 2015

Additionally, Ashley Maria was awarded the prestigious Directors Guild of America award for her film, FridayNight Fright™ in 2010. With decades of corporate and consultative experience, Lea-Ann works with clients who have been in business for awhile and need to make a change, or who need to be more proactive with their marketing approach.

Film 150

Film Social Media Video Writing 150

Polaris

JULY 11, 2014

First, let me say that, as a public relations professional, I’m no stranger to corporate missteps and, from time to time, the subsequent efforts of those responsible to dodge accountability. Who doesn’t recall the half-hearted mea culpas uttered by BP CEO Tony Hayward following the Gulf of Mexico oil spill in 2010?

YouTube 103

YouTube Television Crisis Corporate 103

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Monday! We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you.

Measurement 95

Measurement Case Study Twitter Google 95

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Highlighting green practices, eco-friendly products, and corporate responsibility initiatives can attract this generation.

Marketing 78

Marketing Community Trends Technology 78

Stephen Waddington

JUNE 12, 2018

Members include public relations agencies, leading not for profits, governments, and global corporations. Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others.

Measurement 75

Measurement Government Education Conference 75

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. Do we really want that? What do you think?

Blogging 80

Blogging Twitter Facebook Measurement 80

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Glad thats over with.

Social Media 69

Social Media Media Skype Energy 69

Landis PR

OCTOBER 31, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts.

Nonprofit 98

Nonprofit Local Community Small Business 98

Wadds Inc.

DECEMBER 13, 2022

Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape.

Publicity 59

Publicity Marketing Survey Analysis 59

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. How valuable was that time spent listening?

Publicity 93

Publicity Banking YouTube Social Media 93

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. That changed in 2018.

Resources 86

Resources Creativity Publicity Local 86

Waxing UnLyrical

OCTOBER 14, 2010

Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. He does his best to stay informed on politics, tech, music, cultures, and social media.

Blogging 78

Blogging Twitter Creativity Facebook 78

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. As an agency and corporate leader, I have leaned on Ryan’s blog not only to post jobs, but to benchmark and help draft new job descriptions – especially as the industry evolved into digital and experiential strategies. .” Ryan posted interviews with key PR leaders. job postings.

Blogging 78

Blogging Community Agency Local 78

Waxing UnLyrical

JULY 26, 2013

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Construction 83

Construction LinkedIn Blogging Google 83

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications. To be fair, the number of PR people who admit to using AVEs has declined substantially since 2010.

Sports 52

Sports Measurement Course Examples 52

Sword and the Script

JANUARY 28, 2020

Notified was founded by Kristopher Stenkula and Marcus Norrving in Sweden in 2010. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 130

Software Tools Publicity System 130

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He was President of the New Jersey Chapter of PRSA in 2010, and served as President of PRSA’s Pikes Peak Chapter in Colorado, in 2006.

Real Estate 60

Real Estate Product Launch Healthcare Crisis Communications 60

wiredPRworks

JUNE 25, 2016

Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. On June 24, 2010, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by the British Council.

Local 40

Local Social Media Media Internal 40

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 14

Technology Company Software Marketing 14

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. Glad thats over with.

YouTube 59

YouTube Video Measurement Print 59

Sword and the Script

OCTOBER 27, 2015

If there’s a cautionary tale to Mr. Webster’s idea — who is a marketing statistician by trade I might add — it’s probably rooted in sacrilege amid corporate marketing circles. Research suggests buyers are engaging more and more content prior to making a purchase. Patently absurd.”.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60