PRSay

OCTOBER 24, 2018

In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Mitsubishi’s history of scandals suggested an unethical corporate culture. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91 to $3.97) per share.

Ethics 265

Ethics Automotive Conference Technology 265

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. This begins with your employees, as well as with shared experiences. Employees are your best defense against disinformation,” Shaw said.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Importantly, the food truck was strategically located within walking distance to a large company with employees our company liked to poach.

Resources 86

Resources Creativity Publicity Local 86

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications. To be fair, the number of PR people who admit to using AVEs has declined substantially since 2010.

Sports 52

Sports Measurement Course Examples 52

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

FEBRUARY 4, 2020

A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees. Indeed, I’ve observed that multimedia has long been overlooked in press releases.

Software 121

Software Analysis Data Technology 121

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is very old – like circa 2010 old. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A crisis can be anything that disrupts the normal flow of your business. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

MARCH 20, 2015

These capacities generate the results that have been eluding so many organizations in the last decade: more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. 2010 to 2020. Here’s where it starts to get even more interesting. It’s right now. Based in the Washington, D.C.,

Community 40

Community Case Study Technology Employee 40

Sword and the Script

JANUARY 31, 2023

He “held the same position at Falcon.io, a company he founded in 2010. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. Muck Rack published a new case study this month with the Fletcher Group , a PR firm with ~20 employees in Austin and Denver (according to LinkedIn).

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

AUGUST 27, 2018

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees.

Communications 60

Communications Web Analysis Handbook 60

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Waxing UnLyrical

NOVEMBER 24, 2014

Why: In this very personal WUL post from 2010, I take a look at what, for me, makes Thanksgiving remarkable. Give Thanks — To Your Employees. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Facebook Holiday Contest Ideas to Boost Your Sales.

Facebook 74

Facebook Community Resources Web 74

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Starbucks followed up by announcing it would close 8000 stores on May 29 for a half-day of employee education around racial bias. Did it abolish racism with the partner education commitment?

Fashion 255

Fashion Reputation Social Media Brand 255

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. It started to come back.

Corporate 139

Corporate Blogging Banking Measurement 139

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130