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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

The 2010 BP Deepwater Horizon disaster illustrates the costs of neglecting ethical risk management. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78
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Top Business Journalists in the US & UK – The 2020 List

Prowly

Alyson Shontell joined Business Insider in July 2008 as its sixth employee and was a sales planner before joining the editorial team in 2010. There, she became a start-up reporter and was first to cover some of today’s largest tech companies, including Pinterest, Tinder, Instagram, Uber, and Snap.

Pinterest 194
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.

Video 283
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future. Defensive strategies don’t pay.

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Behind the Headlines with Meredith Lejeune

Cision

Recruiters and hiring managers need to make more of an effort to specifically seek out minority prospects or the opinions of their minority employees. She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns.

Analytics 227
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McKinsey’s Cautionary Tale for Communicators

PRSay

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize.

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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. Here’s the rest of the list. He wasn’t impressed, but that shouldn’t take away from the brilliance of the ACS video.