Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there. Case in point?

SEO 165

SEO Content Marketing Marketing Software 165

PRSay

OCTOBER 24, 2018

In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91

Ethics 265

Ethics Automotive Conference Technology 265

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

International 72

International Internal Data Media 72

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. 3 Ways PR and HR can Team up to Attract Talent. That changed in 2018.

Resources 86

Resources Creativity Publicity Local 86

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. Stimulating creativity. “37%

Survey 82

Survey Corporate Communications Financial 82

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Travel 87

Travel Case Study Creativity Advertising 87

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is very old – like circa 2010 old. Should companies hire public relations people internally?

Interviews 113

Interviews Publicity Technology Social Media 113

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc. You’re playing Angry Birds, listening to “Bulletproof” on repeat, and loving every product Google releases.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Sword and the Script

FEBRUARY 4, 2020

A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees. Indeed, I’ve observed that multimedia has long been overlooked in press releases.

Software 121

Software Analysis Data Technology 121

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Interviews 92

Interviews Creativity Twitter Facebook 92

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

MARCH 20, 2015

These capacities generate the results that have been eluding so many organizations in the last decade: more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. 2010 to 2020. Here’s where it starts to get even more interesting. It’s right now. Kinda like social PR.).

Community 40

Community Case Study Technology Employee 40

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made disasters. Man-made crisis events are disasters that are directly caused by people.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Today, a regional story can be seen by international audiences. says: September 15, 2010 at 3:39 pm [.]

Facebook 108

Facebook Twitter Education Industry 108

Cision

SEPTEMBER 30, 2015

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Many said that they had a business interest in the outcome–employees in a state that recognizes their marriages would be unlikely to agree to locate to a state that would not–but most expressed their support as a human rights issue.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Are you taking full advantage of them? Glad thats over with.

Twitter 67

Twitter Facebook Measurement Blogging 67

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

Ethical Voices

JANUARY 6, 2025

I was lucky in 2010 to have a role in my organization and a relationship with my CEO that I could start teaching at the college level as well and then making up work time. So, I’ve been an adjunct instructor at three universities, right now at Penn State, since 2010, except for one semester during the pandemic. It had to accrue.

Ethics 59

Ethics Financial Government Nonprofit 59

Prowly

MARCH 6, 2025

On the other hand, consider a brand like GAP which went through a major rebranding in 2010, a rebranding that customers disliked so much the company had to revert to its original brand design. This makes it easy for internal and external collaborators to work on collateral and create consistent campaigns. #4

Brand 80

Brand Branding How To Guidelines 80

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

” Yet the rebuttal was swiftly challenged by ProPublica, which produced evidence from McKinsey powerpoint presentations that was presumably obtained from employees. Several family members are known as international art patrons and generous enough museum donors to have an entire wing of the Met named after then.

Real Estate 156

Real Estate Reputation System Sports 156

Communications Conversations

DECEMBER 4, 2020

According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. This will largely be an internal comms effort, but I could see many companies laying out their plan for all to see, too.

Corporate 139

Corporate Blogging Banking Measurement 139

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130