Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Case in point? PR tech mentions.

SEO 164

SEO Content Marketing Marketing Software 164

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Enter content discovery! you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 121

B2B Marketing How To Survey 121

5W PR

JANUARY 27, 2025

The Barcelona Principles , established in 2010 and updated in 2015, set new standards for PR measurement by emphasizing the importance of measuring outcomes rather than outputs. These platforms often integrate with other marketing and communication tools to provide a complete picture of campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

5W PR

FEBRUARY 27, 2025

Successful recall communications include: Clear identification of affected products Specific safety risks and reported incidents Step-by-step return or remedy instructions Multiple contact methods for consumer questions Regular updates on recall progress The 2010 Fisher-Price tricycle recall demonstrates these principles in action.

Communications 78

Communications Education Consumer Guidelines 78

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." State of the PR Job Market Still in the hole.

How To 155

How To Conference Google Analytics 155

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. I believe this is due to a lack of diversity on marketing and PR teams. It’s great to see brands embracing the culture of others.

Analytics 227

Analytics Measurement Pitching Travel 227

Inbound PR

JULY 24, 2020

Inbound Marketing is terrific at showing the monetary value of marketing efforts so there's a lot that PR could learn. They were first introduced by AMEC in 2010 and recently got their third refresh. Measurement has always been a problem in PR. For years, PR pros have used fluffy metrics (and some continue doing so).

Measurement 117

Measurement Infographics Examples Industry 117

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. It did this successfully with a bold marketing campaign.

Branding 88

Branding Brand Marketing Viral 88

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In 2010, that change was to enable SiteLinks.

Marketing 104

Marketing Google Newspapers Print 104

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Stern + Associates

MAY 6, 2024

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform.

Strategy 71

Strategy Marketing SEO B2B 71

Cision

APRIL 7, 2017

In 2010, I got my chance to work in Food PR and I was hooked! Today, we put a heavier emphasis on social media and influencer marketing than ever before. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Duration: February 2010-end 2010. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 104

Tools Marketing Nonprofit Mobile 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Write the book on it.

Branding 196

Branding Brand Reddit B2B 196

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Have any questions?

Google 110

Google SEO Engineering Measurement 110

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

Marketing 78

Marketing Community Trends Technology 78

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. link] Nov. 9, 12-1 pm ET.

Measurement 105

Measurement Blogging Tourism Twitter 105

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts.

Communications 158

Communications Ethics Leadership Reputation 158

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 104

Google Nonprofit Engineering SEO 104

Cision

OCTOBER 1, 2015

Marketers must keep in mind that the very definition of family has markedly changed. For example, in Edelman’s report, “ The Modern Family: A Study in Marketing ,” the public relations firm reports that just 4 percent of families align with how the U.S. Moreover, citing 2010 U.S. 40 percent of all U.S.

Travel 120

Travel Hotels How To Airlines 120

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 87

Measurement Publicity Analysis Tools 87

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 69

Study Marketing B2B Apparel 69

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Color psychology and marketing , from precision intermedia.

Measurement 87

Measurement Tourism Blogging Resources 87

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Click here to try reconnecting the live stream. |

Tourism 65

Tourism Measurement Blogging Twitter 65

Deirdre Breakenridge

NOVEMBER 8, 2015

As a professional marketer in her full-time career, Lea-Ann ran the entire marketing effort. Meme’s used quotes snagged from the interview transcripts and key marketing messaging. One of the “after” tactics in our marketing plan is to be named Indiewire’s Project of the Month. That article was posted on Oct.

Film 150

Film Social Media Video Writing 150

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Deirdre Breakenridge

FEBRUARY 2, 2015

I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. When you can link the individual’s need to connect with a set of products and services, you can achieve remarkable ROI on your marketing. My answer was, “No. The conditions for success have changed.”.

YouTube 150

YouTube Groups LinkedIn Social Media 150

PR 20/20

SEPTEMBER 25, 2014

It can be seen in the exponential growth of HubSpot’s ( @HubSpot ) annual conference, with attendance nearly doubling every year since 2010. More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

Conference 72

Conference Technology Agency Industry 72

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Sword and the Script Media can help with B2B marketing, PR and social media. And now onward with this month’s PR Tech Sum. >>>

Reddit 183

Reddit Software B2B Technology 183

Waxing UnLyrical

OCTOBER 20, 2010

We have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. I know I always leave with notes on how to improve my own work. Wanna Subscribe?

Measurement 81

Measurement Tourism Blogging Writing 81

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 100

Publicity Facebook Twitter Measurement 100