The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. How do we show the value our coverage is getting? Let us introduce G-AVE (or, in layman terms, Google Advertising Equivalent Value).

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Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

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Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

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Publicity Measurement Privacy Guidelines 91

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

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Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

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Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

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Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

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Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor. Lokey was an active philanthropist, according to Business Wire.

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Stephen Waddington

JANUARY 10, 2019

A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis. These include manual keyword analysis and coding, and sentiment analysis. There’s strong analysis to suggest that Twitter data can be used to predict the outbreak and spread of disease.

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Doctor Spin

NOVEMBER 14, 2024

Carr (2010) argues in “The Shallows: What the Internet Is Doing to Our Brains” that the digital landscape, emphasising rapid, bite-sized content, is rewiring our minds to prefer immediacy and novelty over contemplative depth. Attention Spans Remain Stable Still, concerns over a deep, reflective attention decline are not unfounded.

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Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. In other words, the ads were often informative or entertaining – and that’s why it worked.

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Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). It was 2010 and AVEs were even worth mentioning. CIPR measurement group.

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Cision

MAY 26, 2017

However, with the evolution of PR, we’ve been able to incorporate more measurable tactics. To put it plainly, analytics produce tangible, measurable results. In an industry where we are constantly having to prove our worth, measurable results show our value.

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Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

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Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. AMEC’s data showed that globally around 80% of measurement programmes contained an AVE as a metric.

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Stephen Waddington

MAY 23, 2017

According to AMEC use of AVEs has fallen from 80% in 2010, to 18% this year. AMEC has spent a decade campaigning on the issue and has made significant strides in shifting practice to robust measurement standards but there’s still some way to go. Almost half of these were at the client’s request. Thanks for stopping by.

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Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

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Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

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Communications Conversations

JANUARY 8, 2016

To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. . People were actually talking on Twitter. Going back and forth.

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Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” While this scenario was typical for marketing teams in 2010, many who haven’t discovered the wonder of content marketing platforms still experience these headaches. Let’s go on a journey down memory lane.

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Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”. 47% said “in-person company/team meetings.”. Email open rates course.

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Katie Paine's Measurement Blog

FEBRUARY 25, 2016

Here’s a throwback to a blog post about impressions that I wrote back on September 30, 2010…It’s interesting to see what has and has not changed… The highlight of my week was Joseph Thornley’s excellent Third Tuesday Measurement Matters.

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Waxing UnLyrical

FEBRUARY 7, 2014

Back in 2010, Ms. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. AVES is quantitative based and does not measure the quality of content. Whodathunkit?! Katie Paine was our very first guest. Happy birthday to us!

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Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Happy Monday! Here you go. measurePR chat with Jay Baer.

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Measurement Case Study Twitter Google 93

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Click here to try reconnecting the live stream. |

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Tourism Measurement Blogging Twitter 64

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Buying a publication can be a faster path to developing an audience than building one organically. Case in point?

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Ishmael's Corner

SEPTEMBER 28, 2014

I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium. This has less to do with the actual business storytelling and more about how The Man measures journalists.

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Contently - Strategy

MAY 7, 2020

What metrics do they use to measure those goals? In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. How you measure it is a bit trickier. What are the goals of my internal stakeholders? Use that information to frame your approach to ROI.

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Content Marketing Marketing Case Study Internal 141

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.

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Advertising Advertising Facebook Social Media 97

Cision

APRIL 7, 2017

In 2010, I got my chance to work in Food PR and I was hooked! Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! I quickly moved my way up the ranks at the few agencies I worked at before finding my perfect fit.

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Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. He “held the same position at Falcon.io, a company he founded in 2010. If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

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PR Conversations

NOVEMBER 22, 2023

But, but, but… a post by Philip Kitchen on PRC in 2010 shared research showing PR departments were ‘now staffed mainly by young, well-informed technologically sophisticated professionals’. Long-established reputations were at risk from online activism (commonly termed clicktivism) and technological advancements.

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Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

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Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Comment as Show More Trackbacks Tweets that mention 10 Reasons to Attend IABC/DC Metros Silver Inkwell Awards Gala | Waxing UnLyrical -- Topsy.com says: October 20, 2010 at 12:50 pm [.] Sign out Leave your comment here.

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Measurement Tourism Blogging Writing 79