Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 118

Agency Trends Marketing Survey 118

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. It’s a work in progress.

Government 103

Government Education Print Ethics 103

Karen Freberg

AUGUST 9, 2020

Each August, I would have the chance to attend and present at AEJMC, which is an academic conference I have been to every year except 2011 (because the paper deadline was the same day as my dissertation defense – so my PhD won that contest!). What I saw this past week at AEJMC was a wave of emotions from colleagues and myself.

Conference 96

Conference Education Groups Community 96

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 80

Blogging Twitter Facebook Measurement 80

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Thus, during 2011, the archive was rescued, stored and catalogued but that is only part of the story. Asia Pacific Public Relations Journal, 15 (1), 23-36. The value of archives.

Ethics 75

Ethics Software Meeting Policies 75

Communications Conversations

MAY 18, 2015

When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure).

Meeting 60

Meeting Local Industry Journalism 60

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He was also instrumental to HubSpot’s growth as its Chief Product Officer from 2011 to 2014. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” ’ A lot of it looks like advertising. The bylines are tucked away in the top left corner. Finally, I take issue with Ms.

Enterprise 28

Enterprise Comparison Guidelines Software 28

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Thus, during 2011, the archive was rescued, stored and catalogued but that is only part of the story. Asia Pacific Public Relations Journal, 15 (1), 23-36. The value of archives.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Thus, during 2011, the archive was rescued, stored and catalogued but that is only part of the story. Asia Pacific Public Relations Journal, 15 (1), 23-36. The value of archives.

Ethics 40

Ethics Meeting Software Policies 40

Communications Conversations

DECEMBER 1, 2015

What about Randy’s Journal from Boeing –one of the longer-running corporate blogs? This ain’t 2011, my friends. And, in 2011, that blog was getting a TON of comments. No question that’s usually lauded as one of the better corporate blogs, right? Social behaviors have changed.

Corporate 60

Corporate Blogging LinkedIn Conference 60

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work.

Advertising 41

Advertising Advertising Fashion Creativity 41

Tough Sledding

FEBRUARY 4, 2016

I suppose we could depict a PR person directing a video project, but the visual will say “TV production” or maybe “journalism.” I can find similar images on our competitor’s advertising, but I’m trying to be fair here. These are visual fields that can be suggested in one, well-composed photo.

Publicity 28

Publicity Construction Analysis Conference 28

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. The Brand Advantage Journalism Podcast. 29) John Dennis. Smart Time Online. 41) Greg Hickman. 42) Andrew Youderian.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

DECEMBER 19, 2024

In 2011, the Muck Rack software platform was born, offering journalist profiles and a media database that gained a reputation for being the most accurate in the industry. A growing number use Podchaser for podcast advertising use cases. Q: Where are you headquartered and when were you founded? Were headquartered in the cloud!

Reddit 28

Reddit Journalism Pitching Software 28