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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. She served as the chair for the Southwest District of PRSA in 2011.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R. Given this lack of experience and attention, boards have difficulty providing effective governance of the marketing function.’”

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Pioneer Ofield Dukes (1932-2011)

Institute for Public Relations

He graduated with a journalism degree from Wayne State University in 1958 after serving in the Army. In … Continue reading Pioneer Ofield Dukes (1932-2011) → IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month.

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How To Use Social Media in the Classroom

Melissa Agnes

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. Then, I model what I expect.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

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The Silicon Valley Watcher to publish on PressPage

Presspage

The evolution of media and Internet-based media technologies, have had such a deep impact on the workings of journalism and news consumption, that as a result, many organizations, and their communication departments, are in need of re-strategizing the best way to approach PR.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. . After the acquisitions, Ms.