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How To Use Social Media in the Classroom

Melissa Agnes

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. Then, I model what I expect.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

My first adjunct position was at Texas Christian University, teaching PR Writing. I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107
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10 Tips to Become More Likeable

Cision

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120
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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I write back, saying yes, I would like to do an interview with So-And-So. Image: JKönig via Flickr, CC 2.0 And you know what?

Pitching 111
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The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

Sword and the Script

The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal. My favorite SB commercial of all time is the 2011 spot by Volkswagen – and for a reason that I find applicable in all forms of marketing. Does that mean brands should mix sports and politics too?

Sports 117
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. How long have you been in journalism and how did you get started? Maybe something that would surprise people?)