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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. What is PR Attribution ?

Consumer 370
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. As that 2011 Burson team learned, if you throw mud, you’re likely to get dirty. Facebook was calling the shots. The first rule of reputation PR is not to embarrass your client.

Facebook 224
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. She served as the chair for the Southwest District of PRSA in 2011. A Guest Post By Marlene S.

Internal 208
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Build and Establish Thought Leadership. In 2011, the two paired to create and successfully grow Socialfly. Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283
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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

2011: “According to a 2011 survey, only 4% of corporate directors consider marketing an important type of experience for a board member, as opposed to 47% who believe finance experience, for example, is important (National Association of Corporate Directors 2011).”

Marketing 166
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ?

Consumer 195
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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support.