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Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

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Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?

Cision

Cision has done this research every year since 2012, and this may be not be a surprise but this year more journalists than ever believe that social media is negatively impacting objectivity. In fact, 35 percent more journalists feel this way now compared to 2012.

Video 205
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Social Media Strategy Template

The Proactive Report

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

They became roommates and in July 2012 left their jobs and sent out the first Daily Skimm from their couch! Carly grew up in New York City and went to University of Pennsylvania – Danielle grew up in Chicago and went to Tufts.

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Crenshaw Announces Staff Promotions

ImPRessions - Crenshaw Communications

Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff Maroney has been promoted to Senior Account Supervisor.

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How AI Can Help Your PR Strategy

Onclusive

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. That’s a radical shift over a decade.

Strategy 294
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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?