ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff Maroney has been promoted to Vice President.

Report 156

Report Communications B2B Enterprise 156

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

NOVEMBER 11, 2015

Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). Geben is also the top boutique agency in Columbus, according to Columbus CEO. Jason Sprenger: Jason Sprenger is the president of Game Changer Communications.

Creativity 0

Creativity Community Storytelling Agency 0

PRSay

SEPTEMBER 15, 2020

Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Name : Jeff Wilson, APR. Location : Richmond, Va. Board nominee position : Director, Mid-Atlantic District. Alma mater : University of South Carolina. Number of years as a PRSA member : 16.

Meeting 157

Meeting Leadership Community System 157

Deirdre Breakenridge

SEPTEMBER 21, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. I look forward to all your feedback, and the great discussion that is to come! Jason Sprenger is the president of Game Changer Communications. … Read more.

Publicity 150

Publicity Corporate Tools Agency 150

Onclusive

AUGUST 10, 2018

Lastly, and most importantly, PR departments, their agencies, and the users are truly empowered to find the insights and develop the data based strategies that will move the new metrics by which they can display their valuable contributions. At Vizu, it was not enough to introduce the new metric of real time Brand Lift.

Communications 186

Communications Marketing System Measurement 186

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. One of them is that agency people say all the time that they understand a company’s business. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. I’m a People Person.

Industry 150

Industry B2B Corporate Agency 150

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 75

Agency Creativity Media Relations Nonprofit 75

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. By putting our clients first, we don’t get caught up in bureaucracy or agency politics,” said Dini. “We

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

The Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

Deirdre Breakenridge

FEBRUARY 23, 2015

Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. As they are showcased in content marketing, their personal brands and reputations are bound to get a boost – and that can lead to any number of good things both for them and the organization. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Shift Communications

DECEMBER 19, 2014

A former SHIFTer who worked on several of the Agency’s B2B tech clients. An author whose book, The River Speaks , was published in 2012. The post The Future of Marketing: Elizabeth Segran appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. You can find her on Twitter @LizSegran. Zach Burrus.

Marketing 117

Marketing Technology Engineering Analysis 117

Cision

MARCH 29, 2016

In a 2012 study of medical research press releases, 25 percent were determined to be embellished. Leanne Tritton (2012) of IMG recommends “brutal honesty” when it comes to press releases. Marie Overfor (2012) adds that perception of quality extends to tone and style. In 2016, communication has many more moving parts.

Retail 120

Retail Pitching Print Writing 120

Polaris

DECEMBER 23, 2014

You’ll discover how Agency B uses humour to appeal to clients this holiday season, why focus groups aren’t such a great idea and how KLM’s simple idea created a memorable moment for travellers. The Ad Agency Elf on a Shelf. Chicago agency Plan B created this highly entertaining video based on Elf on a Shelf.

Video 117

Video Travel Content Marketing Groups 117

Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Prowly

FEBRUARY 18, 2025

Source The Red Bull Stratos jump in 2012 is one of those popular PR campaigns where the audience could share the live stream video of Felix Baumgartner skydiving from the stratosphere. #9 Whether you're in an agency or in-house team, Prowly can be your campaign's best friend.

Examples 104

Examples How To Product Launch Print 104

Shift Communications

SEPTEMBER 23, 2014

This is famously how Nate Silver called the 2012 elections, by averaging together many different polling data sets. appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Whatever approach you take, know what kind of influence you’re measuring before you built a strategy and program on top of it!

Measurement 124

Measurement Analytics Social Media Data 124

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2012-present. The post 5 Great Girl-power PR campaigns you may have forgotten appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Engineering 22

Engineering Education Retail YouTube 22

PRSay

AUGUST 20, 2019

In 2012, footwear company Keds announced a multiyear deal to partner with Swift, putting “Red,” her new album at the time, on a limited-edition pair of shoes. Swift has struck deals with Capital One and streaming giant Netflix , and has emphasized affiliations aimed at her target demographics over the years.

Social Media 157

Social Media Video Strategy Twitter 157

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

JULY 31, 2017

Since its inception in 2012, The Skimm has grown to more than 3.5 Response Media is a digital and direct CRM agency that combines customer acquisition and lead generation with intelligent, relevant email marketing to build and engage brands’ fan bases. million subscribers. Send us a message to get started today.

Strategy 215

Strategy How To Social Media Consumer 215

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Has your B2B agency stopped bringing creative content ideas?

Strategy 129

Strategy Crisis Marketing B2B 129

Sword and the Script

FEBRUARY 11, 2020

In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. Searching for an agency partner brings both expertise and execution? There was one problem: those links were effectively purchased. There is no value today in press release links. Talk to Us !

SEO 127

SEO Guidelines Google B2B 127

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

Waxing UnLyrical

OCTOBER 12, 2012

Including in social, and in agencies, and outside of agencies. So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Simply because we don’t see them?

Social Media 105

Social Media Publicity Media Conference 105

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Polaris

DECEMBER 14, 2014

Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” Most useful offline resource: Associated Press Stylebook .

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 161

Study Media Relations Media B2B 161

The Resolution Blog

JUNE 25, 2015

Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Her work led the agency to grow net revenue by more than 80 per cent. Have you ever wondered whether that big PR campaign you worked on made people take action? Go to Google Trends and find out!

Google 120

Google Analytics SEO Comparison 120

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% The marketing spend on domestic markets has steadily increased – by 10% since 2012. in the next 12 months.

Study 137

Study Survey Infographics B2B 137

5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. The post Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Small Business 103

Small Business Publicity System Community 103

MaccaPR

JULY 2, 2014

However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101