Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community 85

Community Customer Service System Guidelines 85

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Stephen Waddington

JANUARY 3, 2019

Foodbank usage is up fourfold since 2012 according to a United Nation report published in November by Professor Philip Alston on poverty in the UK. How to help If you’ve watched I, Daniel Blake and want to help tackle the issue there’s a really simple way in which you can help in your own community.

Local 92

Local Community Film Government 92

PRSay

SEPTEMBER 15, 2020

This year, I decided to pursue the PRSA National Board after serving in a variety of capacities with the Richmond Chapter for 13 years, including serving as PRSA Richmond Chapter president in 2012 and serving as president of our 501(c)3 Richmond Public Relations Foundation. What’s top of mind now in the Richmond PR community? .

Meeting 157

Meeting Leadership Community System 157

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community.

B2C 192

B2C Community Banking Advertising 192

Cision

APRIL 28, 2017

From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company.

Infographics 174

Infographics Comparison Construction Retail 174

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. One interesting thing about this archetype is that the journalists falling into this category have increased by more than 100 percent since 2014 and almost 400 percent since 2012.

Social Media 247

Social Media How To Media Journalism 247

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 190

System Public Affairs Employee Nonprofit 190

PRSay

MARCH 22, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. We need to cultivate communities and have real conversations. ZEO is representative of Gen Z’s entrepreneurial mindset and approach.

How To 163

How To Employee Leadership Nonprofit 163

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Take note of the different colors of dots.

Community 60

Community Social Media Data-Driven PR How To 60

Deirdre Breakenridge

SEPTEMBER 21, 2015

The more we engage in this dialogue, and the more we take it upon ourselves to grow our skills in other areas of PR and bring new value propositions to our organizations and clients, the better work we’ll do and the better our industry’s reputation will be in the business community.

Publicity 150

Publicity Corporate Tools Agency 150

PR Job Coach

NOVEMBER 26, 2020

He was Chair and Chief Executive Officer of the Public Relations Society of America (PRSA) in 2012, a member of its College of Fellows, served on its board for eight years and joined PRSA as a PRSSA member in 1974. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom.

Software 141

Software Survey Pitching Local 141

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Waxing UnLyrical

OCTOBER 9, 2012

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. .: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

Facebook 105

Facebook Twitter Resources Google 105

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 161

Study Media Relations Media B2B 161

PRSay

MARCH 21, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. We need to cultivate communities and have real conversations. ZEO is representative of Gen Z’s entrepreneurial mindset and approach.

How To 139

How To Employee Leadership Nonprofit 139

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. A lot of the websites did so by bulk link-buying or getting them via link networks. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Branding 100

Branding Brand Community Wikipedia 100

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Duration: 2012-present. The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

SEPTEMBER 25, 2012

Andrew Grill (@AndrewGrill) September 18, 2012. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR. Andrew Grill (@AndrewGrill) September 18, 2012.

Analytics 89

Analytics Social Media Google Course 89

Cision

JULY 31, 2017

Since its inception in 2012, The Skimm has grown to more than 3.5 Identifying the reasons consumers want to be a part of your community will allow you to build out a more engaging editorial calendar and offer more personalized content to segments of your audience. million subscribers.

Strategy 215

Strategy How To Social Media Consumer 215

5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can.

Small Business 103

Small Business Publicity System Community 103

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.

Big Data 100

Big Data Data Publicity Analytics 100

Waxing UnLyrical

JANUARY 22, 2013

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Waxing UnLyrical

MARCH 14, 2011

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. It’s the title of a popular book on social media. Image: rajkumar1220 via Flickr, CC 2.0.

Community 110

Community Training Social Media Twitter 110

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! 11 for the last chat of 2012. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Recap of #measurePR on Oct. Guest post by Jen Zingsheim.

Pinterest 85

Pinterest Measurement Community Analysis 85

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. Are they active?

Pinterest 97

Pinterest Social Media Fashion Retail 97

Polaris

JUNE 24, 2016

Instead of coming clean about the hack when it happened in 2012, the company remained silent. Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. million of their users passwords.

Communications 119

Communications How To Crisis Survey 119

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. The importance of elephant-whispering. Take L’Oréal, for example.

Communications 199

Communications Viral Fashion Public Affairs 199

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? For example, facts are almost always cited by a third-party website or news article and the community is generally self-policing. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

JANUARY 2, 2012

It’s the second day of 2012. Whichever your approach, I hope 2012 brings good things to you and yours, and the strength to withstand the bad (because you know there are bound to be at least a few sucky moments down the road). You could even join the 365 Project community , if you think you’ll have more fun that way.

Facebook 63

Facebook Creativity Social Media Community 63

Waxing UnLyrical

FEBRUARY 26, 2013

In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Incidentally, it was the worst reviewed ad of the Super Bowl. They also won’t share anything religious, political, racial , or gender-specific. Presidential campaign had 30% less shares than posts on other topics.

Viral 106

Viral Advertising Advertising Facebook 106

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 94

Marketing Nonprofit Case Study Small Business 94

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120