The Proactive Report

JULY 4, 2014

They know that to show every piece of branded content to every fan is the kiss of death. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. In 2012 Facebook said content would reach, on average, 16% of fans. Much as we’d love them to do that.).

Facebook 226

Facebook Analytics Video Advertising 226

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 112

Healthcare Content Marketing Industry Trends 112

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Use these insights to craft your content strategy.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video'

Video 120

Video Brand Branding Trends 120

Critical Mention

OCTOBER 27, 2018

In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Polaris

DECEMBER 23, 2014

It was a public service campaign created in 2012 by Metro Trains in Melbourne, Australia to promote rail safety. Content Marketing' The crowd is delighted (although you could argue a trip to Canada at this time of year isn’t exactly the ideal gift). Deck the Halls with Dumb Ways to Die. Remember Dumb Ways to Die?

Video 117

Video Travel Content Marketing Groups 117

Cision

DECEMBER 23, 2015

Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).

Employee 120

Employee Pitching Writing Content Marketing 120

Bad Pitch Blog

OCTOBER 14, 2012

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated.

Media Relations 69

Media Relations Trends Media Infographics 69

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 106

Leadership Brand Branding How To 106

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 161

Study Media Relations Media B2B 161

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. Content Marketing' That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 129

Strategy Crisis Marketing B2B 129

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120

B2B Customer Service Software Technology 120

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

Marketwired

FEBRUARY 26, 2016

And so is Penguin, Google’s back-link algorithm (combined in 2012). Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can tap into trending topics to determine the best times to share content.

Trends 105

Trends How To SEO Google 105

Communications Conversations

SEPTEMBER 8, 2016

I’m sorry, but I have to call BS on this recent Contently post. I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Organic reach has declined from 16 percent in 2012 to 2 percent.

Advertising 120

Advertising Advertising Facebook B2C 120

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Developing skills in areas such as video editing and content marketing is a huge asset. The world won’t come crashing down.

Social Media 105

Social Media Publicity Media Conference 105

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

SEPTEMBER 15, 2015

According to Voltz, very rarely will a video go viral if people are simply content with the video. However, if you get people angry and afraid ( think Kony 2012 ) or happy and amazed, those are the feelings that get people to share your content and help your video go viral.

Viral 120

Viral Video YouTube Examples 120

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. How does a digital newsroom differ from content marketing?

Company 111

Company Media Journalism Report 111

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content.

Skype 120

Skype Interviews Software Mobile 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MAY 15, 2015

Mitt Romney attempted to use the same line in 2012 and fell short. When Ronald Reagan ran against Jimmy Carter in 1980, he used the now famous line “Are you better off now than you were four years ago?” to great success. What was the difference? Questions elicit an active response. When Reagan asked it, people thought back to a better time.

Communications 120

Communications Training Resources Google 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

SEPTEMBER 23, 2015

Kate Finley is the Founder and CEO of Belle Communications , a digital marketing and public relations agency specializing in PR, social media and content marketing for food, beverage, CPG, lifestyle, nonprofit and restaurant brands. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Journalistics

FEBRUARY 2, 2016

I hand-picked the following posts because I believe they are among the best resources out there to help you create a content strategy – whether for your blog, or for all of your channels. Please let me know what you think of the suggestions.

Strategy 70

Strategy How To Resources Blogging 70

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. As a content marketer, the knowledge I bring to the table is what my clients want from me. It’s a time to decide whether we want to pursue goals or themes. And it’s a time to decide how we want to go about pursuing what we want. Knowledge is money.

Writing 96

Writing Google Pitching Small Business 96

Sword and the Script

APRIL 10, 2018

That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. Why Content Marketing and Public Relations Need Each Other. What is the value in that? If you are wondering, I don’t think there is very much.

Engineering 78

Engineering Content Marketing Analysis Web 78

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. If you enjoyed this post, you might also like: Content Marketing: Don’t Make Home Improvements to Rental Property. His message? In the next five years, he said, Google+ will be Google. Photo credit: Pixabay.

Google 76

Google Privacy YouTube Data 76

PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. The top rated Marketing Score sections were Business Cores (62.2%) and Marketing Cores (54.6%).

Marketing 66

Marketing Resources Technology Tools 66

Sword and the Script

JULY 11, 2017

When the dust finally clears, marketing lands in about the same spot as it was before…except it lost a week of productivity. The 3 Causes of Marketing without Authority . Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. 2) Marketing has changed since college.

Marketing 74

Marketing Leadership B2B Survey 74

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology'

Facebook 60

Facebook Advertising Advertising Technology 60

5W PR

FEBRUARY 20, 2019

In a 2012 study by content marketing firm Skyword, it was revealed that stunning, and highly-visual photos, led to a 94 percent increase in total post views on social media. Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

AUGUST 5, 2016

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. That’s up from 49% in 2012.of They dig through LinkedIn and blogs for experts and sources. A majority of U.S. adults – 62% – get news on social media, and 18% do so often. Who Reads News on Social.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122