Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Click here to get the free Social Journalism Study now! Here are five of the report’s findings on social media’s role in journalism: 1.

Social Media 120

Social Media Privacy Journalism Media 120

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Metro weekly newspaper that no longer exists.

Journalism 80

Journalism Meeting Newspapers Automotive 80

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MARCH 29, 2016

In a 2012 study of medical research press releases, 25 percent were determined to be embellished. Leanne Tritton (2012) of IMG recommends “brutal honesty” when it comes to press releases. Marie Overfor (2012) adds that perception of quality extends to tone and style. Journal Of Business Communication , 44 (1), 59-95.

Retail 120

Retail Pitching Print Writing 120

Ishmael's Corner

APRIL 28, 2015

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. “In Reviewing this 18-year runway doesn’t show PR is taking “oxygen” from journalism. Can you imagine?

Journalism 60

Journalism Exercises Storytelling Fashion 60

Cision

APRIL 4, 2016

Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Interactive Advertising , 6 (2), 30-38. Journal Of Marketing , 78 (1), 1-19. Berger, J., & Milkman, K. What Makes Online Content Viral? doi:10.1509/jmr.10.0353. Botha, E., & Reyneke, M.

Viral 120

Viral Journalism Advertising Advertising 120

Polaris

DECEMBER 14, 2014

Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” Most useful offline resource: Associated Press Stylebook .

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 137

Study Media Relations Media Measurement 137

Beyond PR

SEPTEMBER 19, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 40

Journalism Social Media Media Video 40

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.

Journalism 85

Journalism Print Newspapers Advertising 85

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Television 120

Television Social Media Sports Travel 120

The Resolution Blog

JUNE 25, 2015

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. We can be sure of seeing a change in how the media operate.

Google 120

Google Analytics SEO Comparison 120

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brand journalism is the key to a killer digital newsroom. Bart : “Demise is probably a little too strong.

Company 111

Company Media Journalism Report 111

Bianchi Biz Blog

NOVEMBER 16, 2020

How long have you been in journalism and how did you get started? I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. The biggest thing for me is timeliness. I was born and raised in Saginaw, Mich.

Automotive 93

Automotive Meeting Report Media 93

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. Journal of Mass Media Ethics , 27(2), 80-96. of the respondents in this study also said the training is not provided.

Ethics 60

Ethics Training Education Journalism 60

Bad Pitch Blog

OCTOBER 23, 2012

USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. Startup founders would have stepped over their mother back in the day for an article in the Wall Street Journal. The top tier of rewards focus on print publications. This is an indirect example.

Media 68

Media Journalism Print Pitching 68

Waxing UnLyrical

SEPTEMBER 13, 2012

The discussion progressed on to a long and detailed post on Nieman Labs , which examines what the potential is for news organizations to begin to measure the impact of journalism. 21, 2012 is available (just follow that link!). It’s a complex discussion topic, but an important one. The chat recap of #measurePR on Aug.

Measurement 73

Measurement Print Analysis Journalism 73

Stephen Waddington

DECEMBER 10, 2018

It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society. The Inquiry published the Leveson Report in November 2012 which made recommendations for a new, independent, body to replace the Press Complaints Commission.

Education 60

Education Ethics Journalism Media 60

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written. I always love providing a valuable service to readers.

Meeting 96

Meeting Transportation Media Sports 96

Stephen Waddington

MAY 4, 2019

Jeff Jarvis author of Public Parts and a journalism professor at the City of New York University argues that the Black Lives Matter and Me Too movements would not have emerged from a private version of Facebook. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.”

Privacy 72

Privacy Facebook Web Film 72

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Just this year, FleetOwner won a Jesse H.

Meeting 60

Meeting Automotive Transportation Media 60

Mark My Words

APRIL 24, 2015

The story was picked up by a handful of regional papers and a few international titles (Washington Post, Wall Street Journal). On twitter happy customers are posting their freebies and google searches for Pret A Manger increased to its highest number since January 2012 when its first French outlet opened ( google trends – see graphs).

Retail 60

Retail Google Journalism Trends 60

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. 94 crore (~ $15.1M) in FY 2012 to Rs.300 In September, Mint announced that it would be reducing the number of pages, from 28 to 24, four days a week, Tuesdays through Fridays. The Monday and Saturday papers will remain unaffected. 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth.

Study 112

Study Survey Infographics B2B 112

Waxing UnLyrical

MAY 3, 2012

The first quarter of 2012 is done. Narciso has launched and worked with a variety of companies, including Vonage, the GreenBuilt Parade of Homes, Verizon and The Wall Street Journal Online. It doesn’t matter, because you have to admire the person who embraces the power of now, even if that person is, by all accounts, a butthead.

Journalism 66

Journalism Training Social Media Interviews 66

Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 82

Meeting Automotive Media Transportation 82

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. In 2012, Richard was sentenced as part of his own plea agreement for violating the FCPA and served over fourteen months at a federal prison.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

APRIL 10, 2018

Similarly, I read the Wall Street Journal, and there are plenty of people that do not. That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. [Buried on WCAX]. What one person views as “news” will be trash to another.

Engineering 70

Engineering Content Marketing Analysis Web 70

Cision

AUGUST 26, 2015

Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Steve Rubel – @steverubel.

Social Media 120

Social Media Twitter Media Nonprofit 120

Flatiron Communications

OCTOBER 29, 2014

“Richard Rieckenberg, who oversaw aspects of the Red Cross’ efforts to provide food, shelter and supplies after the 2012 storms, said the organization’s work was repeatedly undercut by its leadership. Top Red Cross officials were concerned only ‘about the appearance of aid, not actually delivering it,’ Rieckenberg says.

Enterprise 44

Enterprise Financial Journalism Report 44

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. I saw this play out over the past weekend when our Fremont account team went the extra mile on a Saturday to ensure the success of an interview with the Wall Street Journal scheduled for early Monday. It’s amazing how survival has a way of tuning one’s senses. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

ISEBOX

APRIL 13, 2016

As Finch Sells says in this 2012 article , appeal to one of the 8 areas of a person’s life they’re looking to improve. No one likes reading business journals, and white papers are not fun. Example: For the title of this article I chose “5 Ways For You to Excel in Marketing/PR Today”. Let me know how I did on that in the comments. ).

Marketing 70

Marketing Pinterest Insurance Insurance 70

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Company Software Marketing 12

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Since being established in 2012, INBOUND has expanded to roughly 24,000 attendees making it “one of the fastest-growing business events in the world.” Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97