Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Flack's Revenge

DECEMBER 11, 2018

Are the social media waters still safe for marketing? I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). This is because social media is a channel and just one of many in the marketing mix. Thanks for participating, Frank!

Social Media 149

Social Media Marketing Media Facebook 149

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 130

Strategy Crisis Marketing B2B 130

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 162

Study Media Relations Media B2B 162

The Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed.

Social Media 140

Social Media Strategy Pinterest Media 140

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Waxing UnLyrical

JULY 24, 2012

And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. Lee Odden (@leeodden) July 10, 2012.

Measurement 74

Measurement Tools Social Media Google 74

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform. Click here!

Social Media 120

Social Media Advertising Advertising Healthcare 120

Communications Conversations

OCTOBER 13, 2014

Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. ” To try “real time marketing” (although, to be clear, I have never recommended going down the RTM road to a client). Suddenly, clients wanted to give real-time marketing a try. And failing.

Strategy 120

Strategy How To Guidelines Advertising 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. During the presentation, Luttrell, an assistant professor at S.I. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating and scoring these elements, you can: Devise marketing strategies. The Bigger Vision.

Marketing 66

Marketing Resources Technology Tools 66

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Television 56

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

OCTOBER 12, 2012

Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down.

Social Media 105

Social Media Publicity Media Conference 105

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 138

Study Survey Infographics B2B 138

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention.

Financial 88

Financial Reputation Corporate Study 88

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

Big Data 100

Big Data Data Publicity Analytics 100

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. 21, 2012 is available (just follow that link!). 21, 2012 is available (just follow that link!). Here’s her recap of the chat.

Measurement 73

Measurement Print Analysis Journalism 73

Waxing UnLyrical

FEBRUARY 15, 2013

The brands were measured against two parameters: The average time it took for brands to respond to the tweets; and. I’m sure Starbucks will create a huge stir when it enters Delhi just as it did when it entered the Mumbai market. The response rate based on the total number of replies relative to total tweets sent.

Twitter 101

Twitter Facebook Social Media LinkedIn 101

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Cision

SEPTEMBER 3, 2015

Obviously you want your brand to be aligned with key influencers in your market. Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. In 2012, she declined to elaborate , despite many calls for her to do so. They have the ability to make their opinions widely known.

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. Onclusive has raised $21.4 Learn more: press release , blog post.

Industry 110

Industry Media Technology Employee 110

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 121

Case Study Software Web Data 121

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?”

Media 79

Media Analytics Technology Corporate 79

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black.

Brand 101

Brand Branding Policies System 101

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 14

Technology Company Software Marketing 14

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Barokas

OCTOBER 21, 2020

I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. Rewards should be measurable and impactful, but they may look different than your usual parameters. First, a quick lesson on what these principles are. Goals (i.e.

System 88

System Viral Strategy Survey 88

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market. Time served is the typical measure of competence of PR. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media International Internal 78