Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register now!

Video 120

Video Branding Brand Trends 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. ZEO is representative of Gen Z’s entrepreneurial mindset and approach.

How To 139

How To Employee Leadership Nonprofit 139

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. Be smart about it.

Study 162

Study Media Relations Media B2B 162

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 18

Software B2B Marketing Data 18

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. I enjoy writing. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Marketing Research , 24 (4), 10-15. Schulze, C.,

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

NOVEMBER 4, 2016

60 Minutes jokes aside, influencer marketing has become big business. When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. Too big, according to many.

Writing 60

Writing Marketing YouTube Creativity 60

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. It’s complicated. Why we share. That sounds worse than it is.

Viral 106

Viral Advertising Advertising Facebook 106

ISEBOX

APRIL 13, 2016

I want to be the thought leader at my company in better PR and Marketing. So in the spirit of helping everyone succeed, here’s what I learned in my quest to become better at PR and Marketing. When you write your content, find an angle that reaches into the target demographics’ human experience. Talk/Write like a real live human.

Marketing 70

Marketing Pinterest Insurance Insurance 70

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

Cision

JUNE 6, 2016

These new Instagram features are primarily the latter, and this is why it is important for marketing and communication professionals to take note. Of course, Instagram has an interesting challenge because it is exclusively visual content with various degrees of context (writing and hashtags). New Timeline Algorithm. New Business Tools.

Instagram 84

Instagram Handbook Mobile Facebook 84

Waxing UnLyrical

APRIL 9, 2012

I was going to write a post on Pinterest, which has piqued my interest. Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. Guest post by Brian Meeks. In fact, I’m certain of it.

Facebook 90

Facebook Pinterest Exercises Social Media 90

Polaris

AUGUST 28, 2014

A rewrite of my May 2012 post entitled “8 critical steps to building your business with speaking engagements.”. I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. So here goes. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 106

Leadership Branding Brand How To 106

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 105

Communications Community Crisis Film 105

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 59

Infographics How To Internal International 59

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Can we automate content creation using artificial intelligence? What Is Artificial Intelligence?

Marketing 53

Marketing Software eBook Technology 53

Cision

MAY 11, 2015

Tag management is a digital marketing function where specific “tags” or javascript snippets of code in the head of a webpage are “fired” when something happens on a website. And this is the same technology that you can use with Tag Manager to help measure your PR and marketing initiatives.

Measurement 120

Measurement Tools Analytics Google 120

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. –John.

Journalism 85

Journalism Print Newspapers Advertising 85

PRSay

MAY 18, 2016

Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media.

Data 106

Data Meeting Measurement Report 106

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. Q: What are your company’s marketing initiatives for 2019? When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. ” This sounds a lot like: 1) A marketer who’s taking themselves way too seriously, or 2) A vendor who really thinks highly of themselves. So, why are they writing about it?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. That’s up from 49% in 2012.of Write content that gives them the news and information they need. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. A majority of U.S.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. At the time of writing, they were more than halfway to their goal of 20,000 actions. In their words: “ Behind the Brands is part of Oxfam’s GROW campaign to help create a world where everyone has enough to eat.

Branding 101

Branding Brand Policies System 101

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012.

Technology 14

Technology Company Software Marketing 14

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 81

Communications Community Crisis Film 81