Waxing UnLyrical

JANUARY 20, 2012

Last week we held the first #measurePR chat of 2012. What folks felt were their biggest measurement successes of 2011: and. Here is the complete transcript of the first #measurePR chat of 2012 , and I hope we’ll see you next week: 12-1 pm ET on Tuesday, January 24 , when Alan Chumley will be joining us. We talked about: 1.

Analytics 56

Analytics Google Measurement Web 56

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

5W PR

FEBRUARY 22, 2025

Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S.

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

MARCH 12, 2024

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”

Marketing 166

Marketing Survey Study Comparison 166

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

Software 207

Software Analysis Comparison Trends 207

The Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Meritus Media Inc., Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 162

Study Media Relations Media B2B 162

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today, everything is measurable and measured. Then there’s the content explosion. Committing to outcomes as well as outputs.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Waxing UnLyrical

JULY 24, 2012

And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. Lee Odden (@leeodden) July 10, 2012.

Measurement 74

Measurement Tools Social Media Google 74

Waxing UnLyrical

JANUARY 22, 2013

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Richard was referring to AMEC’s glossary of measurement F.U.T. What a fun chat it was!

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Waxing UnLyrical

SEPTEMBER 18, 2012

PR and social media measurement. speaking on PR measurement (one of my favorite topics!). 8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. So here they are, in case you can make any of them: This Friday, Sept.

Conference 98

Conference Measurement Social Media Government 98

Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Consider President Obama’s 2012 re-election campaign. While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. She is a sought-after speaker and author of How to Measure Social Media.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). This is because social media is a channel and just one of many in the marketing mix.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet.

Conference 75

Conference Measurement Google Internal 75

Sword and the Script

NOVEMBER 8, 2016

That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. A Simple Measure of Marketing Many Businesses Miss. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging. This is not strategic. This is not clear thinking.

Strategy 130

Strategy Crisis Marketing B2B 130

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Television 56

Waxing UnLyrical

FEBRUARY 21, 2012

Alan, who recently moved from CARMA to Fleishman-Hillard, talked about his new role, i.e. working on measurement in/with an agency as opposed to in measurement, and much more. ” And since Alan has also been on the client side, I asked him what it was like to go from being a client, to a measurement supplier, to an agency. .”

Measurement 66

Measurement Mobile Small Business Twitter 66

Waxing UnLyrical

OCTOBER 12, 2012

Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down.

Social Media 105

Social Media Publicity Media Conference 105

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

SEPTEMBER 25, 2012

Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012. A1: Recently we released @ kred story a very rich view of your influence with analytics behind every panel #measurePR.

Analytics 89

Analytics Social Media Google Course 89

Communications Conversations

OCTOBER 13, 2014

And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). How to measure your content (think beyond page views and social signals–think about “engaged time”, visitor loyalty and return visitors). They wanted to do what Oreo did.

Strategy 120

Strategy How To Guidelines Advertising 120

PRSay

OCTOBER 25, 2017

9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging.

Social Media 120

Social Media Conference Media Corporate 120

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

Waxing UnLyrical

APRIL 24, 2012

a handful of measurement diehards kicked around a few ideas. Here are some highlights: We kicked off the discussion by batting around our top measurement “wishes.” John_Trader1 chimed in with a great measurement “wish”: . Want to download the entire transcript of #measurePR on April 17, 2012 ? 3) banish AVE from use.

Measurement 71

Measurement Community Twitter Tools 71

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. 21, 2012 is available (just follow that link!). Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this.

Measurement 73

Measurement Print Analysis Journalism 73

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” But being “nice” isn’t just about please and thank you.

Big Data 100

Big Data Data Publicity Analytics 100

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black.

Branding 101

Branding Brand Policies System 101

Waxing UnLyrical

FEBRUARY 15, 2013

The brands were measured against two parameters: The average time it took for brands to respond to the tweets; and. According to an experiment conducted by Customer Service Investigator (CSI), well-known brands like Starbucks, Visa, Walmart, and Apple do not bother to respond to their customers on Twitter.

Twitter 101

Twitter Facebook Social Media LinkedIn 101

Waxing UnLyrical

MARCH 13, 2012

Really, the whole measurement thing is my glaring weak spot in the communications world. I finally found my 2012 resolution, just a few months late. I missed the #sxsmroi panel at South By Southwest Interactive on Monday afternoon. I was not pleased about this, but you know. Work and stuff.

Social Media 66

Social Media Media Measurement Groups 66