PRSay

MARCH 22, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight. Look for them and help them grow.”

How To 163

How To Employee Leadership Nonprofit 163

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Referenced in this post: 2012.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

The Proactive Report

DECEMBER 16, 2014

First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links. Sharpen up your writing skills and creativity. What does that mean for PR pros?

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Brand Branding Trends 120

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Cision

JANUARY 8, 2016

In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way. But do your pitching tactics reflect this shift?

Pitching 60

Pitching Twitter Report Social Media 60

Polaris

DECEMBER 14, 2014

Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Favourite fiction published this year: Wild: From Lost to Found on the Pacific Crest Trail, by Cheryl Strayed. But it reads like fiction thanks to Strayed’s engaging style.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. I enjoy writing. That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

PRSay

MARCH 21, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight. Look for them and help them grow.”

How To 139

How To Employee Leadership Nonprofit 139

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. That’s a 29 percentage point difference from 2012. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Social Media 120

Social Media Journalism Media Study 120

Deirdre Breakenridge

FEBRUARY 12, 2015

However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world. Although Facebook still reigns as the world’s most popular social networking site, is there anything less cool than having your parents like your gym selfie? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. This value requires that we make time for professional development, research and education. In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Waxing UnLyrical

NOVEMBER 27, 2012

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Recap of #measurePR on Oct.

Pinterest 85

Pinterest Measurement Analysis Community 85

Waxing UnLyrical

APRIL 9, 2012

I was going to write a post on Pinterest, which has piqued my interest. Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. Guest post by Brian Meeks. In fact, I’m certain of it.

Facebook 90

Facebook Pinterest Exercises Social Media 90

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Why we share. That sounds worse than it is.

Viral 106

Viral Advertising Advertising Facebook 106

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

PRSay

JANUARY 6, 2021

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

Communications 199

Communications Viral Fashion Public Affairs 199

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 96

Writing Google Pitching Small Business 96

PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Students write about a current event and critique the assessment. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Organize before you write. PR will embrace paid media. What’s your way in? How is your story different?

B2B 120

B2B Customer Service Software Technology 120

Cision

JUNE 6, 2016

Of course, Instagram has an interesting challenge because it is exclusively visual content with various degrees of context (writing and hashtags). Twitter did the same thing in 2012, cutting off their API so that they could send users to apps where they could best serve advertising. API Change/Third-Party Tools. New Business Tools.

Instagram 84

Instagram Handbook Mobile Facebook 84

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider.

Television 120

Television Social Media Sports Travel 120

The Resolution Blog

JUNE 25, 2015

Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Go to Google Trends and find out!

Google 120

Google Analytics SEO Comparison 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. 2011 Update. I’ll be honest.

Communications 105

Communications Community Crisis Film 105

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Write the right, expertly crafted content. Write the right, expertly crafted content. It’s not about scale, it’s about precision.

SEO 124

SEO Google Hotels Blogging 124

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.

Study 137

Study Media Relations Media Measurement 137

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. Yeah, the Beyonce who signed a 10-year, $50 million deal with Pepsi in 2012. About how utterly ridiculous it has become.

Writing 60

Writing Marketing YouTube Creativity 60

Solo PR Pro

APRIL 27, 2021

Using this process has enabled me to write fewer proposals, and achieve a much higher close ratio. This post was originally published on September 18, 2012 and has been updated for 2021. Ready to start vetting your next lead? The post Is That Client Worth Pursuing?

How To 110

How To Internal International Pitching 110

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.

Journalism 85

Journalism Print Newspapers Advertising 85

MaccaPR

JULY 2, 2014

This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages. The best thing to do is to not write an article at all. If you don''t have a Wikipedia page, just wait. Sit back and wait.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. That’s up from 49% in 2012.of Write content that gives them the news and information they need. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. A majority of U.S.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 8: Ability to write clearly for external AND internal audiences. 2016 Skills of the PR pro of the Future.

Analytics 60

Analytics Instagram Mobile Employee 60