Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. You can see an example of this in how she covered one of our clients back in 2013: “I’ve been amped up about SuVolta for a few years now, and am excited that its technology is gaining ground with big name companies such as ARM. Anyone can provoke.

Media 60

Media Construction Newspapers Technology 60

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. The Definitive Guide to Engaging Email Marketing by Marketo [2013]. Publishing: Monday 3:00 p.m.

Study 114

Study Marketing Data Analysis 114

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Mobile 40

Mobile Media Newspapers Facebook 40

Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs.

Marketing 50

Marketing Wireless Software Journalism 50

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? If you’ve never worked in a newsroom, you’ll need somebody on your team that has.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Conversations

MAY 24, 2016

In research I undertook among women who entered public relations in the 1970s/1980s (published in Public Relations Review in 2013), one participant stated: I woke up one day and didn’t think I’d been to University – that my mother and father had scrimped and saved – for me to promote toilet cleaner so I decided to move.

Publicity 41

Publicity Agency Study Mobile 41

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” ’ A lot of it looks like advertising. The bylines are tucked away in the top left corner. Finally, I take issue with Ms.

Enterprise 28

Enterprise Comparison Guidelines Software 28

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage. Authenticity is not doing PR. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Doctor Spin

FEBRUARY 8, 2025

According to Clay Shirky, an American writer, consultant, and teacher on the social and economic effects of Internet technologies and journalism, there is no information overload only filter failure. Learn more: The Muzzle Velocity PR Strategy The Cambridge Analytica Scandal Cambridge Analytica was founded in 2013. 2024, May 13).

Strategy 103

Strategy Wikipedia Data Facebook 103