Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The first was our Top 50 Most Overused Words in Press Releases for 2013. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Waxing UnLyrical

FEBRUARY 13, 2013

what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view. Some excerpts: On Q1 (how PR measurement has/hasn’t changed in recent times): @ shonali More than anything PR has been forced to show tangible demand, leads and ROI. Image: moonty via Flickr, CC 2.0.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. The general disagreement about the value of influence marketing lends credence to this point of view (value approximation is imprecise in most things digital), but if influence was a reliable conversion channel it could probably be measured pretty easily (with referral codes or tags).

Marketing 120

Marketing Groups Journalism Social Media 120

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Mindful Marketing

DECEMBER 12, 2020

One of the biggest buyers of advertising inventory has been State Farm, whose ubiquitous ads feature a couple of top National Football League (NFL) quarterbacks expressing gratitude for scoring special insurance deals. Johnson was ousted from his job in March of 2013, just 14 months after he started. It’s not just me.

Insurance 87

Insurance Insurance Retail Sports 87

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support.

Marketing 87

Marketing Resources Technology International 87

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Digital Advertising – Specifically starting with paid social media promotion. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. Combined, this book, Killing Marketing , is our sixth such effort. Can marketing actually serve multiple business models?

Marketing 53

Marketing Enterprise Print Film 53

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Being able to measure and assess influencer marketing ROIs accurately (44%). According to a survey by Tomoson : Influencer marketing generates as much as $6.50 in revenue per $1 spent. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. David should leverage the surprise element and not advertise his advantage beforehand. 1 Do Things that Don’t Scale.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. The State Of Inbound Marketing 2013 by HubSpot.

How To 60

How To Software System Employee 60

Shift Communications

NOVEMBER 19, 2014

October 2013. On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. Like all things online, it was only a matter of time before Snapchat added advertising capabilities. It wasn’t exactly easy ….

Branding 148

Branding Brand Sports B2B 148

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Constant Contact measures this by the highest open rate by local time. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. The Definitive Guide to Engaging Email Marketing by Marketo [2013]. Two percent, right? Everyone knows that.

Study 114

Study Marketing Data Analysis 114

Cision

MAY 2, 2016

To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. Begin publishing Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Maxim Behar

MARCH 11, 2021

Host: However, some restrictive measures will have to be observed upon arrival on the island. Maxim Behar: Quite the normal measures that we all follow in Bulgaria and everywhere we travel, such as wearing a mask, integrating strong personal hygiene and high disinfection, things we all should have incorporated long before the pandemic.

Tourism 52

Tourism Government Hotels Travel 52

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

Sales is driven and measured by one metric, closed business – revenue. Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. 11) Sales and marketing alignment.

Marketing 128

Marketing Content Marketing Crisis Management Data 128

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week.

Publicity 120

Publicity Twitter Fashion Advertising 120

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands. FleishmanHillard launched a new product to help companies drive an authenticity agenda.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. Marketing predictions.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 116

Social Media Marketing Media Creativity 116