Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. The print edition went monthly in 2013, and bi-monthly in 2016. This is my CommsHero presentation.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JULY 28, 2020

click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. In 2013 it shuttered after 30 years. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ).

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. one may be a spreadsheet!!

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. How wonderful our professional community is here. That means people are there out of their own passion and love for the community. I expected smart. I expected professionalism.

Energy 128

Energy Corporate Agency Insurance 128

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. measurePR transcript for July 2. Tuesday, Jan.

Measurement 95

Measurement Case Study Twitter Google 95

Waxing UnLyrical

DECEMBER 13, 2013

I love Shasta’s approach to relationship-building through GFC, and her blog is a terrific read, like this recent post on forgiveness. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. You should get to know her. Events that will inspire you: 7. Random delights: 10.

Conference 110

Conference Hotels Privacy Resources 110

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts! Traffic to your content ships (owned online sites like your website, landing page or blog).

Social Media 82

Social Media Media YouTube Film 82

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it. If so, how?

Interviews 105

Interviews Ethics Government International 105

Waxing UnLyrical

FEBRUARY 25, 2013

19 #measurePR chat is on Gorkana’s Measurement Matters blog. Richard Bagnall (@richardbagnall) February 19, 2013. Fleurie Amorette (@FleurieFM) February 19, 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Handbook 87

Handbook Measurement Analysis Local 87

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. Tinu Abayomi-Paul (@Tinu) February 25, 2013. Civility builds community. What made it different. Well, xP was terrific.

Conference 84

Conference Community Twitter LinkedIn 84

Waxing UnLyrical

DECEMBER 22, 2014

13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. How to Start a WordPress Blog. Yes, you’ve still got time to do this!

Web 80

Web Creativity Blogging LinkedIn 80

Waxing UnLyrical

DECEMBER 20, 2013

But seeing as how Christmas is around the corner, we’re going on a blog holiday starting tomorrow until Jan. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Yes, I know we just came back, but we want to celebrate the holidays too!

LinkedIn 82

LinkedIn Google Corporate Facebook 82

Stephen Waddington

JULY 10, 2018

It’s typically available on blogs and news websites. Articles are served by an algorithm based factors including engagement on the platform and within a community or network, likes or favourites, comments and whether the publisher has paid to promote its content. RSS is a throwback to the advent of the web. format=rss.

Web 68

Web Google Mobile Print 68

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing.

Tools 72

Tools Viral Engineering Comparison 72

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Sword and the Script

AUGUST 23, 2016

The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown. Having once lost some 200+ posts created over a couple years when a site called Posterous shuttered in 2013, I couldn’t agree more.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

MaccaPR

OCTOBER 3, 2016

Before reading further about how you can create a corporate sustainability report, take a minute to be inspired by a few reports that represent a variety of industries and employ some of the best practices that will be discussed in this two-part MaccaPR blog post series. General Mills. GNP Company (a client). General Motors.

Corporate 71

Corporate Report Survey Government 71

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. I think this benefits both the brand and the influencer.

Interviews 88

Interviews Instagram Video Creativity 88

wiredPRworks

DECEMBER 14, 2015

You can grow your association by integrating LinkedIn into business development, member service, marketing or PR efforts for immediate and long-term impact throughout your association and its community.”. In 2013, Nokia selected Barbara as one of two U.S. Barbara Rozgonyi Motivational Marketing Speaker and Trainer.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. ” Subscribe to Mindful Matters blog. It even created a social justice-inspired ice cream called Justice ReMix’d.

Consumer 65

Consumer Retail Community Company 65

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 52

Strategy Case Study Marketing Energy 52

Karen Freberg

MAY 12, 2017

I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). I also have been able to contribute on their main blog and even was a guest on a Social Media Education webinar. You get to be part of an exclusive ambassador community. The answer is pretty simple.

Social Media 40

Social Media Education Media Community 40

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. The CDC used this information to alter its vaccine messaging and increase awareness activities.

Conference 80

Conference Healthcare Marketing Crisis 80

The Hoffman Agency

MARCH 10, 2017

If you package it with the right storytelling foil, the community might be more receptive to it. Granted, the magic mix is not something that can be determined overnight, but experiment and see how certain content, even sometimes self-serving ones, can help unlock their community engagement potential. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders. Dealing with new business activities.

Agency 48

Agency Crisis Management Fashion Social Media 48

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Hotels 40

Hotels Conference Analytics Sports 40

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. at Social Media Week Berlin in 2013. In this multi-faceted session, you’ll breeze through a WIRED strategy you can use to map out future success, and learn how to self-assess your social skills.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Here is a couple that stands out: You have a blog you’re managing that generates revenue (e.g.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. Let’s unpack that a bit more, because as a human, there seems to be something wrong here. Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. I think this benefits both the brand and the influencer.

Interviews 60

Interviews Instagram Video Creativity 60

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 40

Strategy Case Study Marketing Energy 40

Where the Fishermen Ain't

OCTOBER 25, 2013

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts. and “What can we learn from communities who have done so?”

Publicity 39

Publicity Wikipedia System Community 39

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52