MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts!

Social Media 82

Social Media Media YouTube Film 82

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. Adding context and community. 25 in DC) rather eagerly.

Community 85

Community Nonprofit Twitter Measurement 85

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. In Collier County, Fla.,

Communications 186

Communications Video Social Media Facebook 186

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. We’ll have a community chat, and get back to some fabulous guests from August.

Measurement 106

Measurement Corporate Survey Viral 106

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. Communities can have both good and bad intent.

Branding 122

Branding Brand Reputation Financial 122

Waxing UnLyrical

MARCH 21, 2014

Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you. More than $19M online donations were processed on #GivingTuesday in 2013.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

PRSay

MARCH 8, 2021

In a 2013 survey conducted by Weber Shandwick, Powell Tate and KRC Research, 70 percent of Americans said that they believe incivility has reached crisis proportion and 81 percent think that incivility is leading to violence. Social media and the internet have propelled incivility in a dramatic way.

Ethics 158

Ethics Policies Groups Survey 158

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. It’s their online spokesperson(s).

Branding 100

Branding Brand Community Wikipedia 100

Waxing UnLyrical

MARCH 11, 2013

Richard Bagnall (@richardbagnall) March 5, 2013. A3 But with #PR it still needs to take into account quality of coverage, messaging & target audiences etc #measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. Shonali Burke (@shonali) March 5, 2013.

Handbook 90

Handbook Comparison Advertising Advertising 90

PRSay

OCTOBER 5, 2020

But by prioritizing communication, connection and community-building, leaders and employees can overcome those challenges to create a thriving remote-workplace culture. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 183

How To Employee Survey Exercises 183

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. Katie Delahaye Paine (@kdpaine) January 8, 2013.

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. New CMO comes in.

Social Media 60

Social Media Case Study Media Study 60

Waxing UnLyrical

APRIL 8, 2013

Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Usually this approach leads to … #measurepr — Sandra Fathi (@sandrafathi) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013.

B2C 90

B2C B2B Measurement Twitter 90

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. 2: Focus a significant portion of your social content strategy on the North Shore.

Social Media 76

Social Media Instagram Media Marketing 76

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Leveraging social media. Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” ” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). : #measurePR Q1 A1 – p3.I

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis.

Big Data 100

Big Data Data Publicity Analytics 100

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Popularity. Connectivity.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts.

Report 105

Report Publicity Marketing Pitching 105

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

Measurement 95

Measurement Case Study Twitter Google 95

ImPRessions - Crenshaw Communications

MARCH 10, 2017

There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. For example, heightened exposure has helped elevate indie tech reviewer Carley Knobloch, who parlayed her posts into many on-air television spots as an expert media resource.

Blogging 136

Blogging Writing Engineering Analytics 136

Waxing UnLyrical

DECEMBER 13, 2013

I’ve known Steve for some years, when our paths first crossed thanks to social media. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition.

Conference 110

Conference Hotels Privacy Resources 110

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall (@richardbagnall) February 19, 2013. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Fleurie Amorette (@FleurieFM) February 19, 2013. He also created a lovely Storify of the chat. Fleurie, wasn’t it, though?

Handbook 87

Handbook Measurement Analysis Local 87

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! 2013 will see us start anew! In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients.

Pinterest 85

Pinterest Measurement Community Analysis 85

Karen Freberg

MAY 12, 2017

This has been a program that has been around for years, but has been revamped to include more areas around the world and specific areas within social media (ex. I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). higher education).

Social Media 40

Social Media Education Media Community 40

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Invisible’ in 2013 – outside looking in. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. When Things Matter More than People. Blogging goals for 2014.

Content Marketing 85

Content Marketing Resources Pitching Web 85

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. xpotomac13 @ shonali ‘s volunteers for social scoring game. Tinu Abayomi-Paul (@Tinu) February 25, 2013.

Conference 84

Conference Community Twitter LinkedIn 84

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. A Young, Growing Population.

Television 72

Television Education Groups Community 72

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. I expected smart.

Energy 128

Energy Corporate Agency Insurance 128