Sword and the Script

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. The study by Edelman and LinkedIn found “more than half (51%) of C-suite executives say they spend more time-consuming thought leadership than before the pandemic began.”.

Leadership 171

Leadership B2B Study LinkedIn 171

Polaris

DECEMBER 30, 2014

Data from July 2013 reports the platform has 70 million users. Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. After taking photos, users then add filters, which give pizzazz to everyday photos and transform them into works of art.

Pinterest 196

Pinterest Instagram Branding Brand 196

Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer.

Viral 120

Viral Journalism Advertising Advertising 120

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Top 50 Most Overused Words in Press Releases for 2013.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013.

Measurement 106

Measurement Corporate Survey Viral 106

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Let’s take a quick peek at the prediction, and what a potentially sane, level-headed and rationale person would say or think.

Social Media 152

Social Media Mobile Marketing Media 152

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Want the video creation tips and best practices you need?

Video 120

Video Branding Brand Trends 120

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. billion to $9.1

Film 131

Film Viral YouTube eBook 131

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Once bulky and difficult to read, maps are now in the palms of their hands, and still this isn’t enough.

Travel 103

Travel Technology Transportation Airlines 103

Cision

APRIL 2, 2015

Forrester’s “ User-Generated Content’s Impact on Brand Building ” study determined that the key to cultivating this type of content: Consumers trust content from their peers more than any other form of marketing communication. Oreo Cookie (@Oreo) February 4, 2013. You can harness the power by cultivating it. Real-Time Marketing.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

SEPTEMBER 28, 2015

They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium. ” – Journal of Advertising Research 3. “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

MARCH 24, 2016

In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food. In 2015, the event series turned into an integrated communication campaign, with media relations and social media.

Local 120

Local Agency Policies Travel 120

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S.

Measurement 100

Measurement Analytics Social Media Google 100

Shift Communications

NOVEMBER 28, 2014

To put it in perspective, nearly two-thirds of consumers plan to brave the crowds (and in many cases, cold) on Black Friday this year, with nearly half aiming to head out between 6 p.m. billion in 2013 and another $2.6 on Thanksgiving and 5 a.m. on Black Friday. But don’t forget about your website.

Branding 100

Branding Brand Retail Mobile 100

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Trend to Watch: Sharing News on Social.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention?

How To 120

How To Marketing YouTube Study 120

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout.

Marketing 138

Marketing Conference Trends Viral 138

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. There’s demand for PR because everyone is starting something, entrepreneurship is mainstream and “cool,” and consumer attention spans are under constant attack.

Publicity 100

Publicity Engineering Advertising Advertising 100

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consumer, business or trade media relationships. Old Spice’s "Man Your Man Could Smell Like" video had 49.5 million views on YouTube. Brand engagement.

Social Media 82

Social Media Media YouTube Film 82

Cision

NOVEMBER 28, 2016

These “super users” have never been shown to be more or less likely to convert a click through on a Tweet than anyone else, or to consume any more or less content than anyone else. The general assumption about superusers is that they spend more time on the platform and are more likely to consume and amplify content.

Twitter 0

Twitter How To Social Media YouTube 0

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The news industry is faced with a conundrum of how to balance the importance of news with the interest it will generate from its consumer base.

Comparison 120

Comparison Television Print Social Media 120

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Prior to joining Vermeer in 2013, Kate most recently worked for a privately held patient communication company leading both marketing and training. After all, they are responsible for the experience we have. Yet, do they really know us?

Agriculture 90

Agriculture Employee Corporate Training 90

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. “Our goal is to empower consumers with information to make choices that are right for their lifestyle.”

Company 86

Company Marketing Education Data 86

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Voice-shopping is expected to be a $40 billion consumer channel by 2022. Hummingbird released in 2013 and significantly changed the search landscape. What we are learning is that we need to handle voice search differently than text.

SEO 76

SEO How To Google Local 76

Sword and the Script

FEBRUARY 20, 2024

” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. What exactly is that?

Report 109

Report Publicity Marketing Pitching 109

PR 20/20

SEPTEMBER 8, 2021

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Rock the Status Quo

APRIL 23, 2015

Many consumer bloggers who do product reviews, for example, are brand ambassadors because they are paid in money or product, not unpaid brand advocates. Even paid bloggers need product, and most consumer bloggers are more focused on product reviews for revenue than honest product enthusiasm. Money to promote the new community.

Branding 100

Branding Brand Community Wikipedia 100

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. .” Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

NOVEMBER 27, 2012

For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew! Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 11, 12-1 pm ET.).

Pinterest 85

Pinterest Measurement Community Analysis 85

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. peaked in 2013, at 242 million units sold. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon.

Social Media 91

Social Media Media Viral Tools 91

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 87

Insurance Insurance Retail Sports 87

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87